COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR SUMEYRA DUMAN

Offered to

BUSINESS ADMINISTRATION
International Business and Trade
International Trade and Business (English)

Course Objective

This course aims to understand trends that may shape the future of digital marketing. This course will provide an opportunity to develop knowledge as to how to apply digital media such as the web, email, mobile and interactive TV in order to effectively market a firm's products and services and explore the realities and implications of e-business from a marketer's perspective.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Chaffey, D. & Ellis-Chadwick, F. (2019), Digital Marketing: Strategy, Implementation and Practice, Prentice Hall: Italy, 7th Edition.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Discussion
3. Group Study

Assessment Methods

Further Notes About Assessment Methods

1.Midterm Exam (20%): Students will be assessed on their knowledge of concepts and theories through essay-type questions.
2.Assignment (40%): Groups will choose a company which operates also through digital platforms and throughout the semester they will prepare projects related to the concepts discussed in the class considering the company they have chosen. They will prepare a written report and make a presentation. First four assignments are worth 5 % each, fifth assignment is worth 20%. The assignments that are not presented will not be graded.
3.Final Exam (40 %): Students will be assessed on their knowledge of concepts and theories through essay-type questions.

Assessment Criteria

In this course there will be five assignments throughout the semester. The first four assignments are worth 5% each, the final assignment is worth 15%. Students will select a company and analyze digital marketing strategies of the same company in all assignments. The assignments that are not presented will not be graded. The topics of the assignments will be provided to the students by the instructor one week prior the deadline of each assignment. The assignments will be a group work and the number of students in each group will be determined each semester according to the number of students enrolled in the course. Groups will prepare a written report and a presentation which will be submitted to the instructor at the presentation dates. The reports are to be Times New Roman font, 12 sized, 1,5 spaced. The assignments that are not presented will not be graded.

The following scale will be used for the assessment of all criteria. The criteria are also presented below the scale with point values.
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. -Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. - Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. - Good (60%)
This particular element is developed in a good and professional way and fits into the context. - Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. - Excellent (100%)
CRITERIA USED FOR THE ASSESSMENTS OF ASSIGNMENTS:
Understanding the context: Appropriate understanding of the questions/topics determined by the instructor for assignment. (20 points)
Discussion abilities based on given questions/objectives: Discuss the given questions/topics in accordance with the concepts/theories discussed in-class. (20 points)
Academic writing skills: Correct APA format of citations in paper; correct APA format for bibliography, complete source information; format of the text: single spaced text, proper headings and margins, justified text and professional outlook. (10 points)
Presentation skills: Presentations will be evaluated according to the following criteria (50 points):
a. Having a good command of topic (30 points)
b. Presentation appearance and structure (10 points)
c. Being able to attract the attention of audience (10 points)

Language of Instruction

English

Course Policies and Rules

1. Students will attend 70% of the course.
2. Students are expected to participate actively in class discussions.
3. Students are expected to attend to classes on time.
4. Students must obey the time limits of their presentation.

Contact Details for the Lecturer(s)

Assoc. Prof. Sumeyra Duman
Room: 131/B, e-mail: sumeyra.duman@deu.edu.tr

Office Hours

To be announced later

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes