COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ÖMÜR NECZAN ÖZMEN

Offered to

BUSINESS ADMINISTRATION

Course Objective

The aim of the course is to provide students a deeper understanding of entrepreneurship, the requirements of starting a business, the needs for developing a business plan and the analysis of the current environment. The course enables students to develop their abilities and skills to create, start and operate a new business. It provides comprehensive coverage of critical business issues and real world examples. Organized as part of the Entrepreneurship Support Programme and implemented under the KOSGEB Support Program Regulation, this course is equivalent to the Applied Entrepreneurship Education. Students who successfully complete the course shall be awarded a certificate of attendance for Applied Entrepreneurship Education. With this document, support will be provided to students from KOSGEB for jobs they planned to establish. Certificate of Participation and KOSGEB support will be given only to students of Turkish nationality.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Kuratko, D. F. & Hodgetts, R. (2006). Entrepreneurship: Theory, Process, and Practice.Cengage Learning.
Zacharakis, A., Spinelli, S., & Timmons, J. (2011). Business Plans that Work: A Guide for Small Business 2/E. McGrawHill.
Timmons, J. & Spinelli, S. (2008). New Venture Creation: Entreprenurship for the 21st Century. McGrawHill.

Planned Learning Activities and Teaching Methods

1. Class discussion
2. Workshops

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will describe the contents of a typical business plan.
2. The learner will prepare effective strategic and implementation plans.
3. The learner will forecast more effectively
4. The learner will manage process and timescales of planning
5. The learner will generate and screen options to meet the challenges and opportunities.

Assignment Evaluation Criteria
1) Title Page and Table of Contents: Completed with logo and business address, phone, fax, email, and web address. The table of contents includes Categories and page numbers. (10 points).
2) Company Description: Basic Description, Business Product or Service, Legal Structure, Location & Facilities (15 points).
3) Industry Analysis: Identifies industry size, segments, maturity, trends, and outlook; details possibilities, threats, and potential barriers to entry. Comprehensive competitive analysis provided. Target market and consumer demographics are defined. Competitive and unique advantages are provided. (15 points).
4) Management Plan: Defined form of business ownership, provided reasoning for chosen form. Provided organizational chart with member's names, roles, and qualifications. Additional stakeholders and solicited professional services were defined. (15 points).
5) Marketing Plan: Product, Price, Place, Promotion, Identify Market Segments, Customer and Competitor Analysis. (15 points).
6) Operational Plan: Human resources, facilities, and technology infrastructure needs outlined and addressed. Logistic and distribution needs identified. Implementation timetables and progress monitoring processes provided. (15 points).
7) Financial Plan: Comprehensive start-up cost report included. Identified possible sources of initial financing. Provided sales forecasts, income projections, pro-forma financial statements, break-even analysis, and capital budget. (15 points).

Final Presentation Criterion
1) Maintain eye contact (25 points).
2) Do Not Read (25 points).
3) Organize Slide Structure (25 points).
4) Have Comprehensive Knowledge of the Subject (25 points).

All those criterion whould be evaluated by the following scale.
This particular element is absent or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70% of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

omur.ozmen@deu.edu.tr
burcu.ilter@deu.edu.tr
habil.gokmen@deu.edu.tr
gonenc.demir@deu.edu.tr
banu.atrek@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes