COURSE UNIT TITLE

: MANAGEMENT COMMUNICATIONS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 3036 MANAGEMENT COMMUNICATIONS ELECTIVE 3 0 0 5

Offered By

Maritime Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BAYRAM BILGE SAĞLAM

Offered to

Maritime Business Administration

Course Objective

This course will help students to significantly improve their business communication skills. The goal is that students learn to present their business ideas, facts and analyses more clearly and concisely, with significantly more impact on influencing senior management decisions.

Learning Outcomes of the Course Unit

1   To compose written correspondences more effectively.
2   To master carreer planning, CV and cover writing
3   To utilize the effects of the management theories on communication
4   To overcome stress and conflicts
5   To plan and write business messages, reports and proposals
6   To properly structure and deliver presentations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Management Communications
2 Communication Process
3 Communicating Nonverbaly
4 Managerial Influence
5 Modes of Persuasion
6 Introduction to Effective Writing
7 Effective Writing: Research
8 Effective Writing: Plan and Organize
9 Effective Writing: Revise
10 Effective Writing: E-mail
11 Effective Presentation Techniques
12 Job Application: Resumes, Cover Letters and Interviews
13 Student Presentations
14 Student Presentations

Recomended or Required Reading

Guide to Managerial Communication by Mary Hunter
Say it With Charts by Gene Zelazny

Timothy Koegel,The Minto Pyramid Principle: Logic in Writing,Thinking and Problem Solving by Barbara Minto
How to Sell Your Ideas by Jesse S. Nirenberg

Business Communication Essentials (2012). Bovee L. .C. and Thill V. T. Prentice Hall, New York

Planned Learning Activities and Teaching Methods

Active and cooperative teaching and learning strategies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FINS FINAL EXAM
4 FCG FINAL COURSE GRADE
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT)


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

H.I.Halil Kesiktaş
halil.kesiktas@deu.edu.tr
kesiktas@gmail.com

Office Hours

Monday 12:00-13:00; Thursday 12:00-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Tutorials 14 3 42
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing presentations 1 10 10
Preparing assignments 1 15 15
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 120

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.13333333535353
LO.23535535535333
LO.33335333535333
LO.43533333535333
LO.53333535535333
LO.65355353535355

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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