Description of Individual Course Units
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Offered By |
Maritime Business Administration |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASSOCIATE PROFESSOR GAMZE ARABELEN |
Offered to |
Maritime Business Administration |
Course Objective |
To understand the micro marketing (managerial or firm level) process and the principles |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Philip Kotler, Kevin Keller, Marketing Management, 14/E , Prentice Hall, 2012. |
Planned Learning Activities and Teaching Methods |
Cooperative and active teaching and learning strategies |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
To be announced. |
Language of Instruction |
English |
Course Policies and Rules |
To be announced. |
Contact Details for the Lecturer(s) |
To be announced. |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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