COURSE UNIT TITLE

Offered By

Maritime Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR CANSU YILDIRIM

Offered to

Maritime Business Administration (Evening)
Maritime Business Administration

Course Objective

- understanding the unique challenges involved in marketing and managing services;
- identifying differences between marketing in service versus manufacturing/product organizations and to understand how service can be a competitive advantage;
- analyzing the various components of the "services marketing mix"

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Lovelock,C. & Wirtz, J. (2011). Services Marketing: People, Technology, Strategy, Pearson.
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services marketing: Integrating customer focus across the firm. McGraw-Hill Education.
Service Industrials Journal, Service Theory and Practice, Journal of Service Research, Journal of Services Marketing

Planned Learning Activities and Teaching Methods

Cooperative and active teaching and learning strategies

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes