COURSE UNIT TITLE

: SPONSORSHIP IN SPORTS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Department of Sport Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR HULUSI MEHMET TUNÇKOL

Offered to

Department of Sport Management

Course Objective

Teaching sponsorship and approaches of it. definition of the terms of sponsorship, sponsorship management and sponsorship agrement.

Learning Outcomes of the Course Unit

1   Defines sponsorship and basic terms related to it
2   Defines the purpose of sponsorship
3   Evaluates process of sponsorship management
4   Forms an example of sponsorship aggrement
5   Evaluates an example of sponsorship aggrement

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Sport sponsorship, the aim of the lesson and the basic sources
2 Development of sport industry and sport marketing
3 Definition and development of the term sport sponsorship
4 Types of sport sponsorship and advantages of it
5 The place and the importance of sport sponsorship in marketing communication
6 Sponsprship planning and defining the aims of sponsorship
7 Sponsprship planning and defining the aims of sponsorship
8 Sponsorship management
9 Display of sponsorship
10 Measurement of sponsorship
11 Measurement types of sponsorship
12 Examining the effects of sponsorship
13 Sponsorship aggrement and presentations
14 Sponsorship aggrement and presentations

Recomended or Required Reading

* Argan M, Katırcı H. Spor Pazarlaması, Ankara: Nobel Yayın, 2002.
*Brooks CM. Sports Marketing Competitive Strategies for Sports. New Jersey: Prentice-Hall Inc, 1994
* Shank, M.D Sports Marketing, A Strategic Perspective. Prentice Hall, New Jersey. 1999

Planned Learning Activities and Teaching Methods

Presentation, research, discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Ara Sınav
2 FN Yarıyılsonu Sınavı
3 BNS BNS VZ * 0.40 + FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ * 0.40 + BUT * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Class participation, exams, homework.

Language of Instruction

Turkish

Course Policies and Rules

The policies and rules regarding the course will be announced at the beginning of each semester.

Contact Details for the Lecturer(s)

Dokuz Eylül Üniversitesi Necat Hepkon Spor Bilimleri Fakültesi
Beyler Caddesi No:4 Seferihisar/Izmir
+ 90 (232) 743 51 10
hulusimehmet.tunckol@deu.edu.tr

Office Hours

Meeting days vary according to the individual program prepared for each semester.
Students can reach the course coordinator on the day and time they want via e-mail.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 15 2 30
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing assignments 1 6 6
Preparing presentations 1 8 8
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 115

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.122122511211232112454
LO.222122511211232112454
LO.322122511211232112454
LO.422122511211232112454
LO.522122511211232112454

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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