COURSE UNIT TITLE

: PRINTS AND VISUAL COMMUNICATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ERA 2000 PRINTS AND VISUAL COMMUNICATION ELECTIVE 2 0 0 4

Offered By

Graphic Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR CEREN BULUT YUMRUKAYA

Offered to

Carpet, Rug and Traditional Fabric Designs
Film Design and Directing
Textile Design
Ancient Turkish Calligraphy
Animation Film Design and Directing
Music Technology
Music Sciences
Restorations of Ancient Tile
Film Design and Directing
Painting
Stage Design
Play Writing - Dramaturgy
Art of Calligraphy
Graphic Arts
Illustration and Printmaking
Fashion Apparel Design
Sculpture
Photography
Digital Arts
Dramatic Writing and Dramaturgy
Cartoon Film and Animation
Accessory Design
Carpet - Rugs and Old Fabric Patterns
Tile Design and Restoration
Musicology
Graphic Design
Ceramic and Glass
Ceramic and Glass Design
Sound Editing and Cinematography
Performance Arts
Art of Illumination
Film Design and Screenwriting
Film Design and Screenwriting

Course Objective

To make the student comprehend the evolution of printing, how it develop as a communication tool and how it effected the perception of humanity.

Learning Outcomes of the Course Unit

1   To be able to comprehend the historical evolution of printing
2   To be able to define the role of printing in visual communication
3   To be able to comment on prints as a communication tool
4   To be able to critisize contemporary prints
5   To be able to participate in verbal and written discussions on an academic level
6   To be able to present self oppinion
7   To be able to develop theoretical work and to form academic writings

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction Course Rules, outline
2 From Verbal Society to Visual, the effect of writing on humanity
3 Pre-printing : Book as the keeper of knowledge
4 Fifteenth Century
5 The effect of printing press on distribution of knowledge
6 Sixteenth Century
7 Seventeenth Century
8 Eightheenth Century
9 Mid term
10 Nineteenth Century
11 From visual society to photographic
12 Lithographic Revolution
13 Twentieth Century
14 Contemporary Printmaking
15 Review and Conclusion

Recomended or Required Reading

Prints and Visual Communication, William M. Ivins Jr.
Gutenberg Galaxy, Marshall McLuhan
Prints and People: A Social History of Printed Pictures, A. Hyatt Mayor
What is the History of Knowledge , Peter Burke

Planned Learning Activities and Teaching Methods

Carried out over the course of preparation and discussion. The student is expected to redirect the course should come to class prepared.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Midterm will be announced
Final will be announced

Language of Instruction

English

Course Policies and Rules

All violiation of copyright and academic rules will be subjected to inner diciplinary punishment.

Contact Details for the Lecturer(s)

Assoc. Prof. Ceren Bulut Yumrukaya
+905055251229
ceren.bulut@deu.edu.tr

Office Hours

To be announced

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 13 4 52
Preparation for midterm exam 1 5 5
Preparation for final exam 1 5 5
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 94

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.12221121
LO.21111111
LO.3
LO.41
LO.5313
LO.613
LO.71131

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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