COURSE UNIT TITLE

: BASICS OF VISUAL DESIGN II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
CAZ 1002 BASICS OF VISUAL DESIGN II COMPULSORY 4 4 0 8

Offered By

Cartoon Film and Animation

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

MEMET ALI ZEREN

Offered to

Animation Film Design and Directing
Cartoon Film and Animation

Course Objective

The students in this course are aimed:
1. To give information to students by doing the theoretical and practical studies related to major approaches in art history.
2. To develop the students' conceptual and analytical thinking skills through projects and discussions.
3. To be able to discover the structural and expressive properties of the color.
4. To be able to know the psychological effects of color.
5. To be able to learn how shape / plane, line in three-dimensional space are different from shape, and line in the three-dimensional space.
6. To be able to develop the skill of three-dimensional perception and interpretation.
7. To be able to research the contribution to the content of workmanship, the potential function of materials, the possibilities of forming techniques such as adding and subtraction.

Learning Outcomes of the Course Unit

1   To be able to have a basic knowledge about design and art history and to gain the ability of how this knowledge will be used in design.
2   To able to learn how an object or figure will be converted to another form.
3   To be able to analyze design and art based studies in the context of design principles by using the language of design.
4   To be able to develop creative, analytical and conceptual thinking skills.
5   To be able to discover the psychological, emotional, dramatic and symbolic effects of the color and to gain the ability to use them
6   To be able to use through practical projects how color gives a spatial effect, plastic value to the design, makes visible the forms and shapes used.
7   To be able to analyze three dimensional design knowledge, principles and elements, and to be able to apply this to three dimensional work; and to be able to develop creative solutions and methods by using the three-dimensional design materials and processes to construct the various structures.
8   To be able to design the three-dimensional design elements according to the principles of design to express the content.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Week 1 Introduction to the course Seminar: Gestalt Principles; Color- Space Relationship; Basic multifaced Forms
2 Week 2 Seminar: Gestalt Principles; Color- Space Relationship; Basic multifaced Forms
3 Week 3 Seminar: Camouflage; Color- Space Relationship; Basic multifaced Forms
4 Week 4 Seminar: Camouflage; Color Psychology; Basic multifaced Forms
5 Week 5 Seminar: Op Art and Optical Illusion; Color Psychology; Unit Repetition and Relief Practice
6 Week 6 Seminar: Op Art and Optical Illusion; Color Analysis; Unit Repetition and Relief Practice
7 Week 7 Seminar: Metamorphosis (Transformation); Color Analysis; Light, Texture and Value in Three Dimension Shape- Plane Relationship
8 Week 8 Seminar: Metamorphosis (Transformation); Color Analysis; Light, Texture and Value in Three Dimension; Shape- Plane Relationship
9 Week 9 Seminar: Deconstruction and Reconstruction ; Color- Composition; Light, Texture and Value in Three Dimension Shape- Plane Relationship
10 Week 10 Seminar: Deconstruction and Reconstruction; Color- Composition; Linear Characteristics of the Three Dimensional Form
11 Week 11 Seminar: Narration and Formation; Color- Balance; Linear Characteristics of the Three Dimensional Form
12 Week 12 Seminar: Collage- Dadaizm; Color- Balance; Linear Characteristics of the Three Dimensional Form
13 Week 13 Seminar: Collage- Dadaizm; Color- Rhythm; Mass- Volume Relationship in Three Dimension
14 Week 14 Conceptual Thinking; Color- Rhythm; Mass- Volume Relationship in Three Dimension

Recomended or Required Reading

Albers, J. (1963). Interaction of Color. New Haven ve London: Yale University Press.
Fisher, M. P.; Zelanski, P. (1996). Design Principles and Problems. New York: Harcourt Brace College Publishers.
Gilbert, R. (1995). Living With Art. New York: McGraw-Hill, Inc.
Itten, J. (1973). The Art of Color. New York: Van NostRand Reinhold.
Samara, T. (2008). Design Evolution:Theory Into Practice. Rockport Publishing.
Samara, T. (2007). Design Elements. Rockport Publishing.
Öztuna, H. Y. (2008). Görsel Iletişimde Temel Tasarım. Istanbul: Güzel Sanatlar Matbaası.

Planned Learning Activities and Teaching Methods

The content planned according to the objectives of the course is conveyed and supported by verbal and visual expressions due to the scope of each subject. It is concluded with applied projects carried out under the guidance of the instructor.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 ASG ASSIGNMENT
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE MTE * 0.20 + ASG * 0.20 + ASG * 0.30 + FIN * 0.30
6 RST RESIT
7 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + ASG * 0.20 + ASG * 0.30 + RST * 0.30


Further Notes About Assessment Methods

none

Assessment Criteria

The suitability of the studies to the narrative specified within the scope of the assignment/project, their originality and mastery in practice constitute the success criteria.

Language of Instruction

Turkish

Course Policies and Rules

To comply with all rules reported by instructor in theoretical course and applications.
To come prepared for lessons.
To bring alongside materials for the studio work.
To complete applications within the specified time.
To submit the projects and assignments within the specified time.
To participate in at least 80% of studio work.
Quotations from all kinds of illegal copies shall be punished according to the University Disciplinary Regulations.

Contact Details for the Lecturer(s)

memetali.zeren@deu.edu.tr

Office Hours

Tuesday, 13:00-14:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 4 56
Tutorials 14 4 56
Preparations before/after weekly lectures 14 5 70
Preparing presentations 3 3 9
Other activities within the scope of the atelier pratices 3 3 9
Final 1 1 1
TOTAL WORKLOAD (hours) 201

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1554555554555554
LO.2545555555455455
LO.3555555555555455
LO.4455555555555555
LO.5555555544555555
LO.6555545555555545
LO.7555555555455555
LO.8555554555555554

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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