COURSE UNIT TITLE

: SPORT ENDUSTRY AND CUSTOMER BEHAVIOUR

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
BES 6021 SPORT ENDUSTRY AND CUSTOMER BEHAVIOUR ELECTIVE 2 0 0 6

Offered By

Physical Education and Sport Doctoral

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞBAY INAN

Offered to

Physical Education and Sport Doctoral

Course Objective

The purpose of this course is to provide knowledge and skills necessary to understand consumer behavior to meet the current marketing challenges facing professionals working in the sport industries.

Learning Outcomes of the Course Unit

1   Defination determine of sport marketing
2   Understanding of sport consumer motivation for sport marketing activities
3   Understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption
4   Understanding perceived constraints that inhibit sport consumption behaviour.
5   Understanding marketing actions related to the development, promotion and delivery of a sport event

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Sport Consumer Behaviour
2 Sport Consumer Motivation
3 Sport Consumer Decision Making Process
4 Sport Marketing Action
5 Sport Awareness
6 Sport Attraction
7 Sport Attachment
9 Sport Allegiance
10 Constraints to Sport Consumption
11 Administrative Services
12 Facilities and Support Services
13 Special Events and Services
14 Project presentation
15 Project presentation

Recomended or Required Reading

Funk, D. (2012) Consumer Behaviour in Sport and Events. Marketing Action. Oxford: Butterworth-Heinemann

Planned Learning Activities and Teaching Methods

Lecturing, whole class and small group discussions, using audio-visual materials, question-answer sessions, cooperative learning (some lessons will be practical and whole class participation will be involved

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE* 0.25 + ASG* 0.25 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE* 0.25 + ASG* 0.25 + RST* 0.50


Further Notes About Assessment Methods

None

Assessment Criteria

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE* 0.25 + ASG* 0.25 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE* 0.25 + ASG* 0.25 + RST* 0.50

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Deu NH SBF Seferihisar Izmir

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 5 70
Preparation for midterm exam 3 8 24
Preparation for final exam 3 8 24
Final 1 2 2
Midterm 1 1 1
TOTAL WORKLOAD (hours) 149

Contribution of Learning Outcomes to Programme Outcomes

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CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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