COURSE UNIT TITLE

: E-BUSINESS STRATEGIES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Electronic Trade

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Electronic Trade

Course Objective

Within the scope of this course, business strategies are discussed and the reflections of these strategies on the electronic environment are aimed to provide a knowledge base that aims to define and compare business strategies in the electronic commerce environment.

Learning Outcomes of the Course Unit

1   Ability to understand the concept of Electronic Business and related strategies
2   Ability to conduct electronic business environmental analysis
3   Ability to explain e-transformation strategies and business models
4   To gain the ability to develop electronic business strategies
5   Developing a perspective on different areas of electronic commerce

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Overview of electronic commercial and electronic business.
2 The transition process from traditional business approach to e-business
3 E-transformation guide
4 E-Transformation strategies and SWOT analysis
5 Digital transformation scenarios of businesses
6 E-Commerce business models
7 Security in E-Commerce
8 Midterm exam
9 Payment systems in e-commerce
10 Website features and service quality
11 Environmental analysis in e-businesses
12 Opportunity analysis for e-businesses
13 E-Business strategies
14 E-Business strategies
15 Supply chain management and demand

Recomended or Required Reading

Main source:
Dave Chaffey. Tanya Hemphill, David Edmundson-Bird (2019), Digital Business and E-Commerce Management, Pearson, Seventh edition, New York.
Şule Özmen, (2013), New Way of Commerce in Network Economy: E-commerce, Expanded 5th Edition, Istanbul Bilgi University Publications, Istanbul.
Supplemantary Resources:
Muammer Zerenler,(2013) Digital Business Life: Electronic Commerce in All Dimensions, 2nd Edition, Gazi Publishing House, Ankara.
Gazanfer Erbaşlar, Şükrü Dokur, (2008),Electronic Commerce, Nobel Publications, Ankara.
Mehmet Akif Çakırer,(2013), Electronic Commerce, Ekin Publishing House, Bursa.

Planned Learning Activities and Teaching Methods

Lecture
Discussion of the topics examined with sample applications

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

All learning outcomes will be evaluated through midterm exams, presentations, class participation and final exams.

Language of Instruction

Turkish

Course Policies and Rules

Attending at least 70 percent of lectures is mandatory.
Students are expected tp participate actively in class discussions.
Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr
Telf. no: 232 3012550

Office Hours

Monday:15.00-16.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 15 15
Preparation for final exam 1 25 25
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 126

Contribution of Learning Outcomes to Programme Outcomes

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LO.111111
LO.21111
LO.3111
LO.4111
LO.5

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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