COURSE UNIT TITLE

: ENTREPRENEURSHIP IN DIGITAL PLATFORMS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ETC 5002 ENTREPRENEURSHIP IN DIGITAL PLATFORMS COMPULSORY 3 0 0 5

Offered By

Electronic Trade

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Electronic Trade

Course Objective

Course Objective: This course examines the transformations on marketing that the digital economy dominates in the new economic system.

Learning Outcomes of the Course Unit

1   To be able to examine the concept of entrepreneurship in terms of contents and types
2   To be able to analyze the factors that cause the concept of digital entrepreneurship
3   Establishing relationship between entrepreneurship and innovation
4   To be able to analyze live examples about new business ideas and entrepreneurial opportunities
5   Gaining the ability to take lessons from mistakes made in entrepreneurship
6   Having knowledge of payment systems

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Basic concepts of entrepreneurship, the historical development of entrepreneurship in the world and TürkiyeTrends that change marketing and the development of the internet
2 Types of entrepreneurship
3 Entrepreneurship support and incentivesMarkets on the Internet and marketing environment
4 What is new entrepreneurship (Digital entrepreneurship)
5 How did Digital Entrepreneurship come about
6 Digital Entrepreneurial Investors-Angel investors
7 Entrepreneurship and innovation
8 Mid-term
9 Paying system
10 Errors in digital entrepreneurship
11 Live case studies on new business ideas and entrepreneurial opportunities
12 Live case studies on new business ideas and entrepreneurial opportunities
13 Live case studies on new business ideas and entrepreneurial opportunities
14 Live case studies on new business ideas and entrepreneurial opportunities
15 Final

Recomended or Required Reading

Main source :
Mehmet Marangoz, Girişimcilik, Beta Yayıncılık, 2012.
Vedat Kahyalar, Yeni Girişimcilik, Erguvan Yayınevi, 2014, Istanbul.
Serkan Ünsal, Dijital Girişimcilik Rehberi, BKM(Bankalararası Kart Merkezi) Yayını, 2012.
Auxiliary source :
. ODTÜ Genç Girişimciler Topluluğu, Girişimcilik Öyküleri, Elma Yayıncılık, 2015.
Şafak Altun, Öncü Girişimciler Türkiye nin Ilkleri, Elma Yayıncılık, 2015.
Vasfi Haftacı, Kobiler ve Girişimcilik, Umuttepe Yayınları, 2015, Kocaeli.
Other course materials:
Journals

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignments and Presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FCGR FINAL COURSE GRADE
4 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.20 + FN* 0.60
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.20 + RST* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Midterm, presentation and final exam and 6 learning outcomes will be measures.

Language of Instruction

Turkish

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected tp participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr
Tel: 0 232 3012550

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Tutorials 12 2 24
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 2 2
Preparation for final exam 1 2 2
Preparing assignments 12 1 12
Preparing presentations 12 1 12
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 119

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1111
LO.2111
LO.311
LO.411
LO.511
LO.6111