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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS SEC 2058 DIGITAL TOURISM MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ERDEM AKTAŞ

Offered to

Tourism Management

Course Objective

Learning Outcomes of the Course Unit

1   Knows concepts and terms related to digital culture, platforms and technologies. 2   Gains the ability to use digital platforms and digital media effectively and consciously. 3   Can produce basic content on digital platforms. 4   Gains the ability to distinguish risks and benefits related to content on digital platforms. 5   It exhibits ethical behaviors that include privacy, accuracy, intellectual property and access rights in digital environments.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 A Historical Overview of the Digital Transformation Process Definition and conceptual framework of digital transformation Technological revolutions and their impacts The historical evolution of digitalization Social, economic, and cultural effects of digital transformation 2 Digital Transformation in Tourism The importance and necessity of digital transformation in the tourism sector Integration of digital technologies into the tourism sector Basic components of digital transformation in tourism Impacts of digital transformation on tourism stakeholders 3 Digital Tourism Market Structure and dynamics of the digital tourism market Online travel platforms and applications Social media and influencer marketing Big data analytics and its use in tourism 4 Digital Transformation in Touristic Destinations Smart cities and tourism Digital technologies in destination management Digital marketing of tourism destinations Sustainable tourism and digitalization 5 Digital Transformation in Touristic Businesses Digital transformation in the hotel industry Digital transformation in travel agencies Digital transformation in airline companies Customer relationship management (CRM) and digitalization in tourism businesses 6 Digital Marketing and Its Reflections on Tourism Fundamentals of digital marketing Search engine optimization (SEO) and tourism Social media marketing and tourism Content marketing and tourism 7 Virtual and Augmented Reality Applications in Digital Tourism Virtual reality (VR) and tourism Augmented reality (AR) and tourism Potential of VR and AR applications in tourism Examples of VR and AR enriching the tourism experience 8 Digitalization in Tourism Education Use of digital technologies in tourism education Online education platforms and tourism Virtual classrooms and distance learning Developing digital skills in tourism education 9 Future of the Digital Tourism Future trends in tourism and digitalization Artificial intelligence (AI) and tourism Internet of things (IoT) and tourism Blockchain technology and tourism 10 Effects of Digitalization on Touristic Strategies Adapting tourism strategies to digitalization The impact of digital transformation on the competitive advantage of tourism businesses Customer-oriented digital strategies Data-driven decision making and tourism 11 Knowledge Generation (Presentation and Visual Preparation) Effective presentation techniques Tools for preparing visual materials Infographics and data visualization Things to consider in presentation design 12 Knowledge Generation (Online Documents and Storage) Online document creation and editing tools Cloud storage and data sharing Teamwork and online projects Digital archiving and information security 13 Collection of Information Data collection methods Surveys and interviews Social media listening Data analysis and interpretation 14 Digital Citizenship Concept of digital citizenship Digital ethics and responsibility Online security and privacy Digital literacy and information management 15 Final Exam Final Exam 16 Final Exam Final Exam

Recomended or Required Reading

Reedy, K. & Parker, J. (2019). Digital Literacy Unpacked. Cambridge: Cambridge University Press.

Planned Learning Activities and Teaching Methods

Lectures Discussion Case study Question-answer Brainstorming

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 VZ Vize 2 FN Final 3 BNS BNS VZ*0.40+FN * 0.60 4 BUT Bütünleme Notu 5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

It is obligatory to attend at least 70% of the clesses. Plagiarism of any type will result in disciplinary action. Students should give due importance to the reading list. Students are expected to be involved in class discussions.

Contact Details for the Lecturer(s)

erdem.aktas@deu.edu.tr

Office Hours

Tuesday 09:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 4 56 Preparation for midterm exam 1 4 4 Preparation for final exam 1 6 6 Web Search and Library Research 14 1 14 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 126

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 5 5 5 5 5 LO.2 5 5 5 LO.3 5 5 LO.4 5 5 5 LO.5 5 5 5