COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GAMZE ÖZOĞUL

Offered to

Tourism Management

Course Objective

The aim of this course is to explain the crucial role played by tour operators and travel agencies in attracting tourists by offering suitable tour packages, to teach the methods to be followed in creating and pricing an effective tour package, and to share best practices for organizing successful tour packages in national and international tourism markets.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Seyahat Acentacılığı ve Tur Operatörlüğü, Dr. Irfan Mısırlı, Temmuz 2015, 5. Baskı, Detay Yayıncılık
Fay, B. (1992) Essential of Tour Management, Englewood Cliffs: Prentice Hall Inc.
Mincini, M. (1996) Conducting Tours, London: Delmar Publishers
Yale, Pat (1995) The Business of Tour Operations, London: Longman Group Webster, Susan (1993) Group Travel Operating Procedures (2nd ed.)., Van Nostrand Reinhold.

Planned Learning Activities and Teaching Methods

Lecture, in-class practies, case studies, question and answer

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Mid-term Exam: Mid-term exam will be based on assignments and the topics covered in the course (40%).

Final Exam: Final Exam will cover all topics in the course. Students are also responsible for verbal participation, class discussion and case studies. (60%).

Language of Instruction

English

Course Policies and Rules

It is obligatory to attend at least 70% of the classes. Students are expected to participate in class discussions.

Contact Details for the Lecturer(s)

gamze.ozogul@deu.edu.tr

Office Hours

Monday / 10:00-12:00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes