COURSE UNIT TITLE

: DESTINATION MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4028 DESTINATION MANAGEMENT COMPULSORY 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GAMZE ÖZOĞUL

Offered to

Tourism Management

Course Objective

The course aims to cover the definition of destination, its function in the tourism system, its physical, economic, social and natural aspects, development process, destination management, management organisations, shareholders, sustainable destination development, crisis management and destination marketing, through exemplary cases in the world and in Türkiye.

Learning Outcomes of the Course Unit

1   To be able to define the destination, its attributes and importance in the tourism system
2   To be able to describe the development process of a destination
3   To be able to analyse the importance of destination management, management procedures, tools and shareholders
4   To understand destination marketing strategies and their importance
5   To be able to identify the importance of and methods to present a satisfying and memorable tourist experience
6   To understand sustainable destination development and crisis management

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Destination: definition and attributes Define and describe the relevant factual and conceptual knowledge regarding the meaning of destination product and destination management
2 Tourist attraction, tourist demand, the function of destination in the tourism system The Importance of Attraction Factors in Tourism, Factors Affecting Tourist Demand, Destination and the Tourism System
3 Destination's physical, economic, social and natural sturcture, resource base and infrastructure Key resources of destination, Interrelation between Physical, Economic, and Social Structures, Infrastructure of the Destination
4 Destination development processes, product life cycle Stages of Destination Development, Factors Influencing Destination Development, Phases of Product Life Cycle
5 Destination development planning and tourism policy Key Principles of Destination Development Planning, national and regional tourism policies and their impact on destination development
6 Destination management organisations, shareholders, tools and roles Definition, objectives, and importance of DMOs in tourism, Roles of Destination Management Organisations, Collaboration and Coordination Among Stakeholders
7 Innovation in the destination The role of innovation in enhancing destination competitiveness, Technological Innovation in Destinations, Innovative Destination Marketing
8 Destination marketing: regional identity and branding strategies Overview of destination marketing and its importance, Branding Strategies for Destinations, Trends in Destination Marketing and Branding
9 Promoting the destination Overview of the key methods and strategies for promoting a destination
10 Tourist experience in the destination Understanding the importance of the tourist experience in destination management, key factors that shape the tourist experience
11 Sense of place, sensual marketing, creative tourism Understanding the concept of sense of place, Designing Sensory Experiences for Tourists, Overview of Creative Tourism
12 Sustainability of the destination Tourism's Impact on Local Communities and Environment, Strategies for Sustainable Tourism Destinations
13 Crisis management The Concept of Crisis, Types of Crises, Crisis Management Processes, and Crisis Examples
14 The challenges faced in destination management and marketing Overview of the difficulties faced by destinations in managing and marketing
15 Final Exam
16 Final Exam

Recomended or Required Reading

Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford.
Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando
The Official Project Web Site: https://smartdemaproject.org/ (Project number: 2020-1-TR01-KA203-092920)
SmartDema Mobile Application: https://smartdema.org/ (Project number: 2020-1-TR01-KA203-092920)

Planned Learning Activities and Teaching Methods

Lecture and case analyses

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

gamze.ozogul@deu.edu.tr

Office Hours

Wednesday / 10:00-15:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 5 70
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
In-class practices 1 5 5
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 144

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.25
LO.35
LO.45
LO.55
LO.65

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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