COURSE UNIT TITLE

: TOURISM AND INNOVATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4030 TOURISM AND INNOVATION COMPULSORY 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

To explain the functioning and importance of the open innovation paradigm in the tourism ecosystem and to gain the ability to manage the innovation process.

Learning Outcomes of the Course Unit

1   To be able to define the concepts of innovation, ecosystem and business model
2   To be able to explain types of innovation
3   To be able to define innovation process and strategy
4   To be able to manage the innovation process
5   To be able to define the innovation system

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Innovation Concept, Ecosystem and Ecosystem Types The concept of innovation, the concept of ecosystem, the components of the ecosystem, the types of ecosystems, the business ecosystem and its types, the relationship between ecosystem and innovation, the need for innovation.
2 The Relationship Between Civilizations and Innovation Throughout History Innovation in ancient times: The Hanging Gardens of Babylon, the Gate of Isthar, the Tower of Babel, the conditions that require innovation to occur, the development of the concept of innovation, Schumpeter, internationally relevant organizations, the regenerative reflex.
3 Innovation Process and Innovation Strategy The innovation process and models, the push model, the pull model, the innovation process and models, the relationship between innovation and invention, the OECD innovation strategy, types of innovation, product innovation.
4 Types of Innovation: Product Radical, incremental, structural and disruptive innovation, product innovation in goods, product innovation in services, innovation in the 7th art.
5 Types of Innovation: Service and Process, Basic Research Basic research, Science Infinite Front Report, Vannevar Bush, the emphasis on financing innovation in the report, the changing nature of innovation in the USA after the report, process innovation, Zero Trust Network Access.
6 Types of Innovation: Organizational and Marketing-I Organizational innovation, corporate architecture and its components, types of organizations, sample businesses, marketing innovation, examples.
7 Types of Innovation: Marketing-II The concept of crowdsourcing, the GE First Build example, innovation of the marketing mix, the relationship between marketing mix and innovation, need (desire) and purchasing behavior, basic conditions for marketing innovations.
8 Innovation, Reality Types, Metaverse and Robots Innovation and technology, metaverse, the relationship between metaverse and innovation, the concept and types of reality, the relationship between innovation and types of reality, innovation determinants, macro and micro innovation, an innovation story, service robots and the innovation process.
9 Global Innovation Index, Radical and Incremental Innovation Innovation and industrial revolutions, the effects of electricity on industry, the relationship between technology and innovation, the World Intellectual Property Organization, the Global Innovation Index, Index review, degree of innovation, innovation system hierarchy, radical innovations, incremental innovations.
10 Old Idea Innovation and Business Model Cognitive era principles and innovations, HUB companies and threats, old idea innovation (combination, cross-pollination, bio-imitation), concept of innovation quality, concept of business model, components of business model,
11 Business Model Innovation Examples of business models and business model innovation.
12 Open Innovation Paradigm, Innovation System and Clustering Open innovation paradigm, concept of innovation system, purpose of innovation system, structure, components, innovation system and knowledge.
13 Innovation System Model Prisoner's dilemma, national innovation systems, structure and components, Turkey national Innovation System, Turkey National Science and Technology Strategy.
14 Innovation System Sample Regional innovation system, sectoral innovation system, clustering, sample innovation system for tourism sector, system review.

Recomended or Required Reading

Inovation and Inovation Management, Serkan Kılıç, Istanbul, 2015, ss.216.
Inoovation Circle, Tom Peters, USA, 2008, ss.535.

Planned Learning Activities and Teaching Methods

Lecture and sample analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Friday / 14:00-15:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Teaching, course participation 14 3 42
Preparations for mid-term exam 1 15 15
Preparations for final exam 1 15 15
Preparations for course (textbooks, articles etc) 10 1 10
Web Search and Library Research 10 1 10
Reading 10 1 10
Mid-term exam 1 1 1
Final exam 1 1 1
TOTAL WORKLOAD (hours) 104

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.11
LO.23
LO.33
LO.44
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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