COURSE UNIT TITLE

: GENERAL COMMUNICATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SEC 2081 GENERAL COMMUNICATION ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

To ensure that students gain competence in effective and successful communication in business life by learning the concept, process, obstacles and types of communication.

Learning Outcomes of the Course Unit

1   Learns the concept of communication and the communication process.
2   Learns the types of communication.
3   Learns to manage communication barriers and conflicts.
4   Learns to communicate effectively and successfully.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Concept and Development of Communication The word origin of the concept of communication, its general meaning and its development throughout history are discussed. A general definition is made, especially with an emphasis on agreement.
2 The Development of Communication and the Concept of Perception The development of the concept of communication is explained based on cave wall paintings, the first theater and similar turning points. The concept of perception is explained. Filling the gaps in the communication process and the relationship between perception are explained.
3 Today's Communication and Changes The changes and results caused by digitalization and other current developments on communication are explained.
4 The Process and Components of Communication The components of the communication process (source, coding, message, channel and target) are explained. It is explained how the effectiveness and success of the communication process are determined.
5 Communication Barriers Information is given about the Jo-Hari Window. Communication barriers are explained in general and filtering, selective perception and information overload are explained in more detail with examples.
6 Types of Communication, Relationship between Communication and Culture Types of communication are examined. All stages from personal communication to organizational communication are detailed with examples. Hofstede Cultural Dimensions are discussed to emphasize the relationship between culture and communication.
7 Emotional Expression, Basic Representation Systems The importance of emotional expression and the ways it emerges are examined. Basic representation systems (visual, auditory, tactile, olfactory and gustatory) are explained. The differences caused by each representation system in verbal communication are emphasized.
8 Organizational Communication Types and Organizational Communication Networks Formal and informal communication in organizational communication is explained. The importance of informal communication is explained. How to manage informal communication is discussed. Organizational communication networks are conveyed and their mutual advantages are discussed.
9 Communication Channels and Meaning of Colors It is explained which communication channel should be chosen according to the coded message. The mutual advantages of communication channels are discussed. The meanings of colors in communication and their effects are explained.
10 Body Language (Non-verbal Communication) The importance of body language is explained. Mimic, gesture, posture, use of the head and shaking hands are explained. Examples are given for the correct use of each.
11 Verbal Communication The qualities of effective speech, the speech system and its components, the correct production of sounds, articulation and the value of words are explained. Experiments are made on the use of the diaphragm and the use of the tongue, teeth, palate and lips.
12 Breath and Pause The basic rules for breathing and pausing are explained. The effects of their correct use on meaning are exemplified.
13 Negotiation The concept of negotiation and types of negotiation are explained. At the same time, negotiation strategies and behavioral styles are analyzed.
14 Sitting at the Table Sitting styles at the table are examined. The impact of each on communication is explained with the help of examples.

Recomended or Required Reading

Bahar, E. (2016). Etkili Iletişim, Ankara: Detay Yayınevi.

Planned Learning Activities and Teaching Methods

Lectures
Discussions
Case studies
Research
Rol playing

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures as well as weekly assignments (40%)
2. Final Exam: The exam encompasses all the subjects covered throughout the semester, as well as in-class discussions, applications and case studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

FRIDAY / 10:00-11:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 4 56
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 120

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.1555
LO.25555
LO.3555
LO.45555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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