COURSE UNIT TITLE

: TOURISM AND INFORMATION MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4035 TOURISM AND INFORMATION MANAGEMENT COMPULSORY 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ERDEM AKTAŞ

Offered to

Tourism Management

Course Objective

Teaching knowledge management processes and models. To provide competence in information security and performance measurement.

Learning Outcomes of the Course Unit

1   To design the information management process.
2   Understand knowledge management models.
3   Create a corporate information management structure.
4   Ensure information security.
5   To measure the performance of the knowledge management model.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Information concept and development of information / Fighting addiction What is information, Information hierarchy, Importance of effective use of information / Types of addiction and methods of combating addiction
2 Classification of information Types of information according to the way it is used, Types of information according to its source, Types of information according to its qualities
3 Introduction to Information Management What is information management, Importance of information management, Role of information management in tourism
4 Tourism Marketing Tourism products and services, Marketing strategies, Digital marketing tools
5 Information Systems and Technologies Basic concepts of information systems, Information technologies used in tourism, Reservation systems and management
6 Destination Management Destination planning and management, Destination marketing, Destination information systems
7 Customer Relationship Management (CRM) Concept and importance of CRM, Applications of CRM systems in tourism, Customer experience and feedback management
8 Data Analytics and Reporting Basic concepts of data analytics, Collection and analysis of tourism data, Reporting and decision-making processes
9 Competitive Analysis and Strategies Methods of competitive analysis, Strategic planning and implementation, Ways to achieve competitive advantage
10 Sustainable Tourism Management Concept of sustainability, Practices of sustainable tourism, Role of information management in sustainable tourism
11 Crisis Management and Information Management What is a crisis and how is it managed, The importance of information management during crises, Post-crisis recovery strategies and applications
12 Innovation and Technology The concept of innovation in tourism, Effects of new technologies (e.g., artificial intelligence, virtual reality), Development of technology-based new services
13 E-Tourism and Mobile Applications Concept and applications of e-tourism, The place of mobile technologies in tourism, User experience and mobile application development
14 Ethics and Legal Regulations Ethical issues in tourism, Legal regulations and compliance, Information security and privacy
15 Final Exam
16 Final Exam

Recomended or Required Reading

Bilgi Yönetimi, Osman YAZICIOĞLU , Oğuz BORAT , Cemil Hakan KILIÇ, Istanbul, 2014, 242 s.

Planned Learning Activities and Teaching Methods

Lectures
Discussion
Case study
Question-answer
Brainstorming
Role playing

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

erdem.aktas@deu.edu.tr

Office Hours

Monday / 10:00-11:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 1 1
Preparation for final exam 1 1 1
Web Search and Library Research 14 2 28
Midterm 1 5 5
Final 1 9 9
TOTAL WORKLOAD (hours) 114

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.25
LO.35
LO.45
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS