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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 1030 TOURISM MANAGEMENT COMPULSORY 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR GÜZIDE ZEYNEP ÇANKAYA

Offered to

Tourism Management

Course Objective

This course aims to enable students to learning management of all activities related to tourism business.

Learning Outcomes of the Course Unit

1   To understand the importance of tourism and its history, to predict the future of tourism 2   To have knowledge about the industrial layers of tourism 3   To understand the public aspects of tourism management and the management of visitors 4   To have information about tourism supply, tourism market segmentation, tourism marketing mix, tourism products and services 5   To comprehend the economic, environmental and social effects of tourism 6   To have knowledge about the new trends in tourism and the future of tourism

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to the Course The importance of tourism management, Definition of Tourism and Its Basic Components 2 Customer Behavior Management Tourism demand and tourist behavior, travel motivations and decision-making processes, tourist segmentation, cultural and psychological factors 3 Tourism Product Components of the tourism product, production process, social, economic, and environmental impacts of tourism 4 Nature of the Service Sector Service delivery, customer relationships, and satisfaction. Basic characteristics of the service sector and the concept of service in tourism, service delivery and customer experience management, customer interaction and relationships 5 Tourism Industry and Service Sector Industrial layers of tourism, tourism businesses and institutions, producers of tourism inputs, tourism resources, unique features of tourism management 6 Management of Accommodation Businesses Development of accommodation and hospitality services, types and classifications of hotels, management 7 Management of Food and Beverage Businesses Food and beverage function, businesses, classifications, management 8 Management of Travel Businesses Travel function, businesses, classifications, management 9 Management of Transportation Businesses Transportation function, businesses, classifications, management 10 Management of Recreation and Entertainment Businesses Recreation and entertainment function, businesses, classifications, management 11 Destination Management I Development of the destination, destination life cycle, types of destinations 12 Destination Management II Carrying capacity, impact management, sustainability, product and visitor management, destination management organizations 13 Crisis Management The concept of crisis, types of crises, crisis management, crises in the tourism sector and management processes 14 The Future of Tourism New trends in tourism and the future of tourism

Recomended or Required Reading

Stephen J. Page, Tourism Management, London, Routledge.

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 VZ Vize 2 FN Final 3 BNS BNS VZ*0.40+FN * 0.60 4 BUT Bütünleme Notu 5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

I) Mid-term Exam: Midterm examination will be based on weekly assignments and the topics covered in the course (40%). II) Final Exam: The Final Exam will cover all topics in the course. Students are also responsible for verbal participation, class discussion and case studies. (60%).

Language of Instruction

English

Course Policies and Rules

It is obligatory to attend at least 70% of the classes. Students are expected to participate in class discussions.

Contact Details for the Lecturer(s)

zeynep.egeli@deu.edu.tr

Office Hours

Monday / 14:00 -16:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 6 6 Preparation for final exam 1 8 8 Preparations before/after weekly lectures 14 2 28 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 88

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 LO.2 5 LO.3 5 LO.4 5 LO.5 5 LO.6 5 5