COURSE UNIT TITLE

: ROOMS DIVISION MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 2016 ROOMS DIVISION MANAGEMENT COMPULSORY 3 0 0 3

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR HÜLYA KURGUN

Offered to

Tourism Management

Course Objective

To make students learn detailed information about management, room division organization chart, duty distribution, room price determination methods, revenue management system.

Learning Outcomes of the Course Unit

1   To be able to comprehend room management principles in hotel enterprises
2   To understand the factors affecting the room price.
3   To understand the methods of determining room prices.
4   Being able to understand the basic principles of revenue management system in hotel businesses.
5   Being able to understand revenue management system applications in hotel businesses.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Management concept and development Management concept, classical school, Neo-classical period, Contemporary Approaches in Management Science
2 Rooms division management and organizational structure Organization of rooms divition in hotel establishments, duties of Front Office, Reservation, Housekeeping and Uniformed services units
3 Structure of pricing decision in hotel businesses: Demand side Price as a basic factor used to explain the connection between supply and demand of a product. Relative perceived value and purchase desire in terms of demand
4 Structure of the pricing decision in hotel businesses: the supply side Cost structure and characteristics of supply in relation to the supply side in pricing decision. Classification of costs: Fixed cost, variable cost and total costs.
5 Pricing strategies in the room division Cost Based Pricing Strategies, Profit Based Pricing Strategies and Market Oriented Pricing Strategies
6 Pricing methods in the rooms section Cost Plus Pricing Method, Calculating room price according to the number of occupants
7 Pricing methods in the rooms section Break-Even Point Method, Investment Cost Method (Rule of Thumb Method), Pricing According to Room Size
8 Criteria used to evaluate rooms department performance Potential Average Room Price, Daily Average Room Price (ADR), Comparison of Actual Average Price and Potential Average Price, Occupancy Percentage, Revenue Per Available Room (REVPAR), Revenue Efficiency, Capacity Revenue Generating Efficiency (ARGE)
9 Revenue management as a pricing method in the room division Concept of revenue management, its development, necessary conditions for the implementation of Revenue Management System in hotel businesses
10 Revenue management models Revenue Management model developed by Donaghy, McMahon-Beattie and McDowell and Revenue Management model developed by Jones and Hamilton
11 Creating the ideal revenue management system Planning activities for the establishment of an ideal Revenue Management System in hotel businesses
12 Stages of establishing a revenue management system in hotel businesses Establishing the Revenue Management System Step 1: Making the Decision and Announcing it to the Business Step 2: Planning, Needs Analysis and Development Process Step 3: Personnel Selection and Training
13 Stages of establishing a revenue management system in hotel businesses Establishing the Revenue Management System Step 4: Creating the Database Step 5: Market Segmentation
14 Stages of establishing a revenue management system in hotel businesses Step 6: Operating the System, low and high demand period applications
15 Final exam
16 Final exam

Recomended or Required Reading

Main Reference:
Hülya Kurgun, Odalar Bölümü Yönetimi, Ankara, Detay Yayıncılık.

Other References:

Hasan Hussain, Hotel Room Division Management, Saarbrücken, Lambert Academic Publishing

Planned Learning Activities and Teaching Methods

Lectures, in-class activities and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam includes subjects and assignments in the course content (40%).
2. Final Exam: The exam will cover all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).
3. Resit: The exam will cover all the topics in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

At the end of this course the students are expected to be able to;
1. Explain management principles of rooms department in hotel enterprises.
2. Comprehend room sales techniques and forecast reports.
3. Apply the room price determination methods.
4. Explain the basic concepts of revenue management.
5. Explain the principles of establishing and operating revenue management system.

Language of Instruction

Turkish

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Participation in class is compulsory.

Contact Details for the Lecturer(s)

hulya.kurgun@deu.edu.tr

Office Hours

Wednesday / 10:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 12 12
Preparation for final exam 1 12 12
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 84

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.155555
LO.2555
LO.355
LO.455
LO.5555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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