COURSE UNIT TITLE

Offered By

Logistics Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR CANSU YILDIRIM

Offered to

Logistics Management

Course Objective

The aim of this course is to provide an understanding of strategic significance of services marketing and d how these may aid companies to develop competitive advantage in the marketplace. Accordingly, the objective of the course is to help students understand new perspectives in marketing from a service economy point of view, develop a perspective on consumer and their behaviours, as well as developing and delivering proper service products for these consumers.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Course Notes: Your reference will be the course notes, papers, cases and powerpoints presented in the class.

Reference Books:
Lovelock,C. & Wirtz, J. (2011). Services Marketing: People, Technology, Strategy, Pearson.
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services marketing: Integrating customer focus across the firm.

McGraw-Hill Education.
Service Industrials Journal, Service Theory and Practice, Journal of Service Research, Journal of Services Marketing

Planned Learning Activities and Teaching Methods

Literature survey, case studies, homework

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

MSc level knowledge, skills and competencies in research, examination, critics, oral and written presentation of logistics services marketing practices in the scope of services marketing will be assessed.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes