COURSE UNIT TITLE

: NATURAL STONE ENTERPRISES AND MARKETTING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DYT 3049 NATURAL STONE ENTERPRISES AND MARKETTING COMPULSORY 2 0 0 2

Offered By

Natural Building Stones Technology

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ELANUR GÜNER

Offered to

Natural Building Stones Technology

Course Objective

Defining the concepts of market and marketing, the general rules of international marketing, obtaining general information about business, business and business management, types of business, Generally what is export and import, what are the conditions of export and import

Learning Outcomes of the Course Unit

1   To be able to define marketing concept.
2   To be able to state the situation analysis in marketing
3   To be able to define business and business management
4   To be able to define business organization
5   To be able to define delivery and payment methods in export and import
6   To define who can export and import
7   To be able to define the establishment processes of marble workshops
8   To be able to organize people working in workshops
9   To be able to dominate the business, management and organization structure

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Marketing concept, development, stages, contemporary marketing approach, analysis of marketing variables
2 Evaluation of goals and strategies in marketing (concept of purpose, concept of strategy)
3 Situation analysis, evaluation of competition and competitors, Market customer analysis (Market factors, Market potential, determination of the market) SWOT analysis
4 Marketing plan measurement, evaluation and correction (monitoring and measuring programs, checking and evaluating results, taking corrective steps)
5 What is business and business management Basic concepts of business. Definition of business, entrepreneur and professional manager concepts. Development of business management
6 Establishment of the enterprise. Economic study, Technical study, Financial study
7 Human Resources and public relations
8 Midterm
9 Midterm
10 CRM concept
11 What is the return of goods, under what conditions are they returned and what are the obligations
12 What are the consignment and clearing procedures, what are the advantages and disadvantages
13 Research and Development R&D
14 Innovative product development
15 student presentations
16 student presentations

Recomended or Required Reading

Ders notu 1)Asgari, R, Ihracat Pazarlaması ders notları , Dokuz Eylül Üniversitesi, ATMER Izmir,2004
Ders notu 2) Odabaşı, Y, Pazarlama planı Rehberi, Anadolu Üniversitesi, Kosgeb Girişimciliği Geliştirme Merkezi, Mart 2001, Ankara Mucuk., I., Temel Işletme bilgileri Temel işletme bilgileri; IHRACATI GELIŞTIRME MERKEZI

Planned Learning Activities and Teaching Methods

This course will be covered in the form of theoretical lectures and practice courses. The instructor will discuss the topics and make applications and will create a discussion in the form of questions and answers.

Assessment Methods

To be announced!

Further Notes About Assessment Methods

None

Assessment Criteria

I. Mid-term exam %25: Assessment of the theoretical information.
II. Assignment %25: Providing the investigation of the fundamental topics.
III. Final Exam %50: Assessment of the all learning outcomes.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

elanur.guner@deu.edu.tr

Office Hours

Wednesday 15:00-16:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 1 1
Preparation for final exam 1 1 1
Group homework preperation 1 6 6
Final 1 1 1
Midterm 1 1 1
Quiz etc. 1 1 1
TOTAL WORKLOAD (hours) 53

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.1
LO.21
LO.31
LO.411
LO.51
LO.61
LO.711
LO.8111
LO.91

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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