COURSE UNIT TITLE

Offered By

International Business and Trade (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE ÖZGEN

Offered to

International Trade and Business (English)
International Business and Trade (English)

Course Objective

This course provides the student with a comprehensive view of international retailing and an application of marketing concepts in a practical international retail environment. This course will focus on studying European and American retail management by analyzing current multi-channel retail strategies among bricks-and-mortar and web-based firms.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

IBS 2001 - INTERNATIONAL MARKETING MANAGEMENT

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Mcgoldrick, P. J., Davies, G. (1995) International Retailing Trends And Strategies, Financil Times Pitman Publishing. Berman, Barry and Evans, Joel R. (2010) Retail Management: A Strategic Approach, New Jersey: Pearson.

Planned Learning Activities and Teaching Methods

Lecture, discussions, audio-visuals, mini-case studies, group study.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will clearly describe the principles of retail management
2. The learner will collect , analyze and interpret the related statistical data on current and future market trends about international retailing.
3. The learner will present the real life applications which includes issues related to international retailing and actively contribute to the class discussions.
4. The learner will address the strategies executed by retailers in group studies and present in class.
5. The learner will apply marketing research methods into the selected and related topics using their effective oral and written presentation techniques.

IN THIS COURSE, THERE WILL BE 2 CASE STUDIES
The following scale will be used for the assessment of all criteria. The criteria are also presented below the scale with point values.
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Case Study Assessment (50% of overall grade)
Understanding the context: Identify the problem or situation in the given text/case clearly. (30 points)
Terminology usage: Used the appropriate terminology given in the course related to the topic of the assignment (20 points)
Discussion abilities based on given questions/objectives: Discuss the current situation with its advantages and disadvantages, the critical importance of current implementation for international marketers and if necessary, suggest alternative solutions. (40 points)
Academic writing skills: Correct APA format of citations in paper; correct APA format for bibliography, complete source information; format of the text: single spaced text, proper headings and margins, justified text and professional outlook. (10 points)

Language of Instruction

English

Course Policies and Rules

1. Plagiarism of any type will result in disciplinary action.
2. Participation in class is compulsory.
3. All assignments should be submitted on time. Otherwise will not be accepted.

Contact Details for the Lecturer(s)

ozge.ozgen@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes