Description of Individual Course Units
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Offered By |
Tourism Management |
Level of Course Unit |
Third Cycle Programmes (Doctorate Degree) |
Course Coordinator |
PROFESSOR DOCTOR BURCU SELIN YILMAZ |
Offered to |
Tourism Management |
Course Objective |
The aim of the course is to explain the decision-making process of consumers and the importance of this process for marketing decisions and practices. The behavior of consumers, individual, social and situational factors affecting the consumer decision-making process, purchasing and consumption behavior will be explained on the basis of the tourism sector. Consumer behavior on global scale, new trends in consumption patterns and the ethical dimension of consumer behavior will be examined. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Textbook(s): |
Planned Learning Activities and Teaching Methods |
Lectures |
Assessment Methods |
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Further Notes About Assessment Methods |
Midterm exam: Students' level of inference based on the knowledge they have acquired will be measured. |
Assessment Criteria |
Term Paper and Presentation: Presentation's contribution to the overall assessment of term paper is 30%. |
Language of Instruction |
Turkish |
Course Policies and Rules |
1. It is obligatory to attend at least 70% of the classes. |
Contact Details for the Lecturer(s) |
E-mail: selin.yilmaz@deu.edu.tr |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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