COURSE UNIT TITLE

: NEW APPROACHES AT VISIUAL IDENTLY DESIGN

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRA 5155 NEW APPROACHES AT VISIUAL IDENTLY DESIGN ELECTIVE 2 2 0 8

Offered By

Graphic

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞCAN GÜLER

Offered to

Graphic

Course Objective

In today's design environment, it can be observed that visual communication strategies and visual identity designs offer many new communication methods for awareness and efficiency. The aim of the course is to discuss these new methods, to look for new ways and solutions in visual identity design, as well as to research the functionality, depth and future predictions of these new proposals.

Learning Outcomes of the Course Unit

1   Having an idea about the future of visual identity design
2   Gain practical and theoretical knowledge on the effect of creativity in design strategies
3   Experiencing developing innovative visual identity ideas
4   To be able to research potential new mediums and offer different suggestions in the diffusion of visual identity strategy.
5   To be able to construct a communication strategy and measure the efficiency of the strategy
6   To learn about the psychology of design

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the lesson, discussion on goals and objectives
2 Discussion on the present of visual identity design
3 Discussion on innovative examples of visual identity design
4 Discussion on innovative examples of visual identity design
5 Topic selection and discussion for the application project
6 Topic selection and discussion for the application project
7 Determining the strategy
8 Determining the strategy
9 Discussion of sample design solutions
10 Discussion of sample design solutions
11 Post-design evaluations
12 Implementation of post-design test revisions
13 Preparation of final reports
14 Delivery of the final report and discussion

Recomended or Required Reading

1- Ruedi Baur Integral- Ruedi Baur
2- Design is Story Telling- Ellen Lupton
3- Dont Make Me Think Steve Krug
4- The Cıty as Interface

Planned Learning Activities and Teaching Methods

The course starts with discussing the relationship between Visual Identity Design and design strategy in the first stage. In the second stage, it expands by examining the current examples. In the next stages, it continues with the selection of the area for the design application. In the next step, the process is completed with the finalization of the Design phase.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 STA TERM WORK (ANNUAL)
2 ASG ASSIGNMENT
3 FCG FINAL COURSE GRADE STA * 0.70 +ASG* 0.30


Further Notes About Assessment Methods

None

Assessment Criteria

Ability to produce original projects
Discussion on sketches and ideas
Ability to choose the appropriate media for the project
Timing: finishign project on time
Unexpected and stunning presentations

Language of Instruction

Turkish

Course Policies and Rules

Academic Honesty: Students are expected to complete the given projects with their own thoughts and skills and to produce completely original works in this context. Situations such as direct inspiration from another study in any way, benefiting one-on-one, producing a similar one, or even getting someone else done, are definitely not desired.

Contact Details for the Lecturer(s)

ziyacanbayar@gmail.com

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 13 8 104
Design Project 1 20 20
Preparing presentations 1 20 20
TOTAL WORKLOAD (hours) 200

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.15545454345
LO.2554555
LO.3554445
LO.45555454554
LO.555555555
LO.645555555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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