COURSE UNIT TITLE

: NEW PRODUCT AND BUSINESS DEVELOPMENT MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
END 4723 NEW PRODUCT AND BUSINESS DEVELOPMENT MANAGEMENT COMPULSORY 4 0 0 5

Offered By

Industrial Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR BURCU FELEKOĞLU

Offered to

Industrial Engineering

Course Objective

The objective of this course is to provide students a solid grounding in the theory and practice of product and business The objective of this course is to provide students a solid grounding in the theory and practice of product and business development covering market feasibility (what is the need and do customers want the product), technical feasibility (engineering design, prototyping, and manufacture), and financial feasibility (how much money will the company make).

Learning Outcomes of the Course Unit

1   Ability to identify the necessary steps to produce a viable product and critical elements of the product development process
2   Ability to translate market needs into product idea statements, evaluate these ideas and develop selected ideas into concepts
3   Ability to conduct concept testing, develop a production and launch plan for the new product concept

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introducing the course, new product management in the business context
2 Product development processes and organizations
3 Strategic and business planing processes
4 Opportunity identification and idea generation
5 Identifying customer needs and product specifications
6 Alternative product concepts generation
7 Selection of the product concept
8 Testing the product concept
9 Architecture and industrial design of the product
10 Prototyping and robust design
11 Product use test and launch management
12 Searching production processes and developing a production plan
13 Product development economics
14 Intellectual property rights

Recomended or Required Reading

Main:
Ulrich, K.T. and Eppinger, S.D., Product Design and Development, 4th ed, McGraw- Hill/Irwin, 2007
Supplementary:
Crawford, C.M. and Di Benedetto, C.A. (2005). New Products Management. Boston: Irwin/McGraw-Hill.
Steven C. Wheelwright and Kim B. Clark, 1992, Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. The Free Press.
Phaal Robert, Farrukh Clare and Probert David, 2001, Technology Roadmapping: linking technology resources to business objectives, Centre for Technology Management, University of Cambridge
http://www.ifm.eng.cam.ac.uk/ctm/publications/tplan/trm_white_paper.pdf
Wheelwright, S.C. and Clark, K.B. (1995). Leading Product Development. New York: The Free Press.

Planned Learning Activities and Teaching Methods

Principal methods of teaching will be lectures and project studies. Students will have the opportunity to apply the knowledge they gained from the lectures to the group projects they will conduct.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 PRJ PROJECT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + PRJ * 0.40 + FIN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + PRJ * 0.40 + RST * 0.40


Further Notes About Assessment Methods

Participation to the lecture will be evaluated within the project assessment.

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Email: burcu.felekoglu@deu.edu.tr

Office Hours

Will be announced at first week of the course.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 4 56
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing assignments 1 15 15
Final 1 2 2
Midterm 1 1 1
TOTAL WORKLOAD (hours) 127

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.1143
LO.22454434343
LO.32454434

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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