Description of Individual Course Units
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Offered By |
Tourism Management (English) |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
PROFESSOR DOCTOR BURCU SELIN YILMAZ |
Offered to |
Tourism Management (English) |
Course Objective |
This course introduces the resources and variables available in developing a successful marketing strategy in the tourism industry; market research, advertising and promotion, sales techniques, and public relations; the tourism industry distribution network, and the integrated marketing efforts of the various components of the hospitality and tourism industry. It aims to provide an in depth analysis of marketing strategies, policies and theories with a holistic appreciation of the scope and importance of the marketing functions. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
1. Ferrell, O.C. & M. Hartline (2012). Marketing Strategy, 6th Edition. Mason, USA: South-Western. |
Planned Learning Activities and Teaching Methods |
Lecturer's presentations, assignments, case studies, class discussions, presentations. |
Assessment Methods |
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Further Notes About Assessment Methods |
1. Assignments will cover the topics discussed during the lectures. Students will be assessed on their knowledge of concepts and theories through two assignments containing essay-type questions. |
Assessment Criteria |
Assignment 01 / 02: |
Language of Instruction |
English |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
E-mail: selin.yilmaz@deu.edu.tr |
Office Hours |
To be announced |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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