Description of Individual Course Units
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Offered By |
Tourism Management (English) |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
PROFESSOR DOCTOR EBRU GÜNLÜ KÜÇÜKALTAN |
Offered to |
Tourism Management (English) |
Course Objective |
The aim of the course is to introduce students how strategic management differs by tourism industry and to develop a working familiarity with the discipline of strategic management, including its core concepts, the tools used for strategic analysis & formulation, and the process of strategic management. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
BUS 1012 - GLOBAL ISSUES II |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
1. Fred R. David (2007). Strategic Management: Concepts and Cases, 11th Edition, Prentice Hall, NJ. |
Planned Learning Activities and Teaching Methods |
Mini lectures, class discussions, case studies, mid term and project |
Assessment Methods |
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Further Notes About Assessment Methods |
All students are responsible for preparing a term project. All term papers will be presented according to a predetermined calendar. The presentation schedule will be prepared soon. No more than tree (3) people are allowed to prepare term project together. Each team should prepare a 20-minute presentation (using PPT) to be delivered in class during one of three presentation days. At the start of class, the team should also provide the instructor with a handout showing all slides in the presentation (with space for notes). |
Assessment Criteria |
Definition of the problem: Define the process of setting goals, procedures, and objectives in order to make the company more competitive/ Evaluate how effectively the company deploys staff and resources to achieve these goals / What are the strengths, weaknesses of the company through strategy evaluation, internal organization analysis, strategy execution and opportunities and threats through strategy formulation and strategic planning (30 points) |
Language of Instruction |
English |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
E-mail: ebru.gunlu@deu.edu.tr |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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