COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BANU DEMIREL

Offered to

BUSINESS ADMINISTRATION (English)

Course Objective

This course strives to enable the learner to have a new orientation and way of thinking by focusing on business model through innovation and sustainability perspectives. Within the framework of the Sustainable Development Goals, this course will introduce innovative business model approaches to sustainable solutions of economic, environmental and social problems. This course also aims to equip the learner with the skills to develop and analyze sustainable business models via necessary frameworks and tools.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Bocken, N., Ritala, P., Albareda, L. & Verburg , R. (2019). Innovation for Sustainability: Business Transformations Towards a Better World. Springer Nature, Switzerland
2. Jørgensen, S., & Pedersen, L. J. T. (2018). RESTART sustainable business model innovation. Springer Nature: Switzerland (https://doi.org/10.1007/978-3-319-91971-3)
3. Sürdürülebilir Kalkınma Amaçları ile Kurumsal Dönüşüm, Editörler: Prof.Dr.Canan Madran&Prof.Dr.Mustafa Tanyeri, Akademisyen Yayınevi, Mayıs 2020

Reading Lists will be provided by the instructor throughout the course.

Planned Learning Activities and Teaching Methods

Lecturing, Individual Assignment, Class Discussion, Group Work

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

ASSIGNMENT 1: Students are expected to the read the assigned chapter, understand the related SDG, briefly summarize and present it by discussing the SDG from the business point of view.
Assignment 1- Grading Criteria and Rubrics:

Having a Good Command of Subject (by Asking Questions to Each Presenter and Summarizes the Context and Content of the Chapter in the Report)%50

Presentations will be graded based on Presentation Rubric.
Presentation Rubric:
Well-versed in subject, responds to questions with further explanation Excellent (100%)
Overall command of subject matter, responds to questions on a basic level Very Good (80%)
Generally comfortable with material, able to answer most questions Good (60%)
Basic understanding of material, but mastery not evident Fair (40%)
Unfamiliar with subject matter, unable to answer questions Poor (0%)

Giving SDG Business Application Examples %50

Fulfillment of this criteria will be assessed by Evaluation Rubric
Evaluation Rubric:
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

ASSIGNMENT 2: Students individually are expected to analyze the sustainability report of a firm (either local or global) assigned by the instructor.
Assignment 2- Grading Criteria for Analysis
Making the analysis appropriately (100%)
Evaluation Rubric will be used for grading


ASSIGNMENT 3: Learners in groups are expected to develop a sustainable business model by using the frameworks and the tools introduced in the course. Groups will prepare a report and present their business model offerings.
Grading Criteria for Presentation
Having a Good Command of Subject (50%)
Presentation Rubric will be used for grading
Content and context adequacy (50%)
Evaluation Rubric will be used for grading


ASSIGNMET 4: Discussions will be conducted based on the findings of Assignment 2.
Assignment 4- Grading Criteria for Discussion
The evaluation rubric will be used for the assessment of all criteria stated below.
Summarizing the Context and Content (30%)
Critical Analysis (Explain the best and poor SDG practices of the firms and making comment on the adequacy of the practices of the firms)(40%)
Professional Communication (being able to listen to and respect others; being able to communicate the ideas to the audience) (30%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

banu.atrek@deu.edu.tr

Office Hours

To be announced later

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes