COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BANU DEMIREL

Offered to

BUSINESS ADMINISTRATION (English)

Course Objective

The objective of this course is to provide students with the knowledge to understand how to manage innovation and how to use state-of-the-art management techniques to identify markets, develop new product ideas, and design profitable new products.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

- Trott, P. (2017). Innovation Management and New Product Development. 6th Edition. Pearson Education Limited, London
- Crawford, M. & Di Benedetto, A. (2011), New Products Management, 10th Edition, McGraw-Hill Education, United States of America.
- Tidd, J. and Bessant (2009), Managing Innovation, Fourth Edition, John Wiley & Sons Inc: USA
- Crawford, Merle C., (1991), New Products Management, Third Edition, Irwin, INC: USA

Planned Learning Activities and Teaching Methods

1. Lectures
2. Group Work
3. Presentations

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The assessment of topic presentations will be done according to the level of the structured preparation and the professional manner of the presentations.
GRADING CRITERIA FOR PRESENTATION
VERBAL AND NON-VERBAL SKILLS BASED ON INDIVIDUAL PERFORMANCE

Confidence:
Ease of movement, minimal tension Excellent (100%)
Occasional mistakes but recovers quickly Very Good (80%)
Some tension noted, stiff body language - Good (60%)
Tense body language, frequent mistakes Fair (40%)
Tension and nervousness are obvious, multiple mistakes Poor (0%)

Connection:
Frequent eye contact, readily engages audience (100%)
Consistent eye contact, uses notes infrequently Very Good (80%)
Some eye contact, dependent on notes Good (60%)
Minimal eye contact, frequently using notes Fair (40%)
Generally reading from notes without eye contact or connection with audience Poor (0%)

Information:
Well-versed in subject, responds to questions with further explanation Excellent (100%)
Overall command of subject matter, responds to questions on a basic level Very Good (80%)
Generally comfortable with material, able to answer most questions Good (60%)
Basic understanding of material, but mastery not evident Fair (40%)
Unfamiliar with subject matter, unable to answer questions Poor (0%) %30 -Individual performance will be graded

CREATIVITY (using innovative, creative examples, tools and resources in your presentation)

Variety of Tools and Resources:
Presentation draws on wide variety of tools and resources including different texts, media, exercises, games, practices Excellent (100%)
Presentation draws on variety of tools and resources including different texts, media, exercises, games, practices Very Good (80%)
Presentation draws on limited variety of tools and resources including different texts, media Good (60%)
Presentation draws only one resources or on resources and tools that are not appropriate Fair (40%)
Presentation draws on no resources and tools Poor (0%) %35- Group performance will be graded.

INTERACTIVE CLASS ACTIVITIES:

No class activities are performed by the group Poor (0%)
Class activities are somewhat absent and does not entirely fit the context. Fair (40%)
Class activities are developed satisfactorily and fits the context at an acceptable standard. Good (60%)
Class activities iare developed in a good and professional way and fits into the context. Very good (80%)
Class activities are developed is noteworthy and fits perfectly into the context. Excellent (100%) %35- Group performance will be graded.

2. For term projects, the students in groups of four will develop a new product. The process of new product development should be executed according to the topics covered during the topic presentations. Students will also make a 20-minute presentation of their group projects in class. All reports should be typed with a maximum of 15 pages (1.5 line-spacing, 11 or 12 pt. font size).
TERM PROJECT REPORT GRADING CRITERIA AND RUBRIC
The following rubric will be used for the assessment of all criteria.
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

ABSTRACT: %5
IDEA/CONCEPT GENERATION AND CONCEPT TESTING: %10
IDEA/CONCEPT EVALUATION: %10
INNOVATIVENESS OF THE PRODUCT OR SE

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

banu.atrek@deu.edu.tr

Office Hours

Will be announced later.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes