COURSE UNIT TITLE

Offered By

Sports Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR TUĞBAY INAN

Offered to

Sports Management

Course Objective

-To teach the economic dimension that sport has reached today
-To define concepts related to marketing information system, consumer behavior, market segmentation and marketing research in general
-To teach the concepts and approaches of sponsorship in general, to explain concepts such as sponsorship as a communication tool, sponsorship management and sponsorship agreement

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Eschenfelder, M. J. ve Li, M Economics of Sport 2006
*Türkay, O.. Mikroiktisat Teorisi, 6. Bs., Ankara: Imaj Yayıncılık. 1996 * Dobson, S. ve J. Goddard (2001), The Economics of Football, (Futbol Ekonomisi)
Cambridge University Pres, Cambridge.

Argan M, Katırcı H. Spor Pazarlaması, Ankara: Nobel Yayın, 2002.
*Brooks CM. Sports Marketing Competitive Strategies for Sports. New Jersey: Prentice-Hall Inc, 1994
* Cemalcılar I. Pazarlamanın Tanımı: Pazarlama Dünyası, 1(5): 13, 1987.
*Kotler P, Armstrong G. Principles of Marketing, USA: Prentice Hall, 1989.
* Pitts BG, Stotlar DK. Sport Management Library - Fundementals of Sport Marketing, Second Edition, USA: Fitness Information Technology Inc., 2002.

Argan M, Katırcı H. Spor Pazarlaması, Ankara: Nobel Yayın, 2002.
*Brooks CM. Sports Marketing Competitive Strategies for Sports. New Jersey: Prentice-Hall Inc, 1994
* Shank, M.D Sports Marketing, A Strategic Perspective. Prentice Hall, New Jersey. 1999

Planned Learning Activities and Teaching Methods

Presentation, research, discussion

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Class participation, exams, homework.

Language of Instruction

Turkish

Course Policies and Rules

Meeting days vary according to the individual program prepared for each semester.
Students can reach the course coordinator on the day and time they want via e-mail.

Contact Details for the Lecturer(s)

Necat Hepkon Sport Science Faculty
Seferihisar
mehmet.bayansalduz@deu.edu.tr
esra.kurkcuakgonul@deu.edu.tr

Office Hours

Meeting days vary according to the individual program prepared for each semester.
Students can reach the course coordinator on the day and time they want via e-mail.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes