COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖVÜNÇ BARDAKOĞLU

Offered to

Tourism and Hotel Management
Tourism Management

Course Objective

The course aims to examine revenue management practices in tourism businesses. Within the scope of the course, topics such as customer information, consumer behavior, market segmentation, demand forecasting methods, capacity utilization and pricing in hotel businesses and travel agency businesses will be examined within a theoretical framework.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Tranter Stuart &Hill Parker (2014). An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, Pearson: England
Vion, Bend(2022). Revenue Management in the Lodging Industry Origins to the Last Frontier, Springler: Switzerland
Academic Articles on Topics

Planned Learning Activities and Teaching Methods

The course is given in theory.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

It is compulsory to attend 70% of classes.

Contact Details for the Lecturer(s)

oızge.adan@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes