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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 4033 SOCIAL MEDIA MANAGEMENT IN TOURISM BUSINESSES ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE ADAN GÖK

Offered to

Tourism and Hotel Management Tourism Management

Course Objective

To convey to students the information necessary for the effective management of social media and to support them in developing creative ideas in this field by encouraging them to think about how social media can be used in a positive way in communication processes.

Learning Outcomes of the Course Unit

1   Have basic knowledge about web technologies. 2   Basic understanding of liberal and critical approaches to social media. 3   Strong understanding of the features of social media. 4   Explain how social media challenges traditional media. 5   Strong grasp of key examples of good social media management

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Social media definition, history, web technologies 2 Differences between social media and traditional media 3 Social media marketing 4 Social media management 5 The importance of social media for businesses, 6 Determining the management strategy for social media 7 social media tools 8 Mid Term Exam 9 Content development and management strategies on social media 10 Social media publication policy, 11 Advertising and product placement in social media publications 12 Responding to criticism, comments and questions on social media, 13 Agenda setting and chat management on social media, 14 Campaign management on social media 15 Crisis management on social media 16 Final Exam

Recomended or Required Reading

Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media: Power tips for power users. Penguin. Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.

Planned Learning Activities and Teaching Methods

Group assingments, in class discussions, lectures

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 2 3 4 5

Further Notes About Assessment Methods

None

Assessment Criteria

active participation in the class discussions, midterm and final exams, assignments

Language of Instruction

Turkish

Course Policies and Rules

articipation in the class is obligatory according to the relevant regulation

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 12 2 24 Preparation for midterm exam 1 15 15 Preparation for final exam 1 30 30 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 113

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 5 5 LO.2 5 5 5 LO.3 5 5 5 LO.4 LO.5 5 5