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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS LGM 3030 BUSINESS RELATIONSHIP MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Logistics Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR NAZLI GÜLFEM GIDENER ERCAN

Offered to

Logistics Management (English)

Course Objective

This course examines the social science principles underpinning effective business relationship management within logistics and supply chain contexts. It focuses on understanding interpersonal and interorganizational dynamics, trust-building, negotiation, communication, and cross-cultural relations in managing business relationships.

Learning Outcomes of the Course Unit

1   1. Analyze business relationships through key social science theories, including trust, power dynamics, and communication models. 2   2.Apply interpersonal and interorganizational relationship skills to logistics and supply chain scenarios. 3   3.Evaluate the role of culture, ethics, and relationship marketing shaping long-term strategic partnerships. 4   4. Develop strategies for resolving conflicts and strengthening stakeholder relationships in logistics networks.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 w1 Introduction to BRM in Logistics 2 w2 Introduction to BRM in Logistics 3 w3 Communication in Business Relationships 4 w4 Trust and Power in Logistics Networks 5 w5 Organizational Behavior & Team Dynamics 6 w6 Emotional Intelligence & Relationship Skills 7 w7 Conflict Management and Negotiation 8 w8 Ethics in Business Relationships 9 w9 Building Long-term Partnerships 10 w 10 Customer-Supplier Relationship Management 11 w11 Customer-Supplier Relationship Management 12 w 12 Strategic Relationship Management 13 w13 Presentations 14 w 14 Presentations

Recomended or Required Reading

Business Relationship Management and Marketing: Mastering Business Markets. (2014). Belçika: Springer Berlin Heidelberg.

Planned Learning Activities and Teaching Methods

presentations and in class assignments

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 ASG ASSIGNMENT 3 FINS FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.10 + FINS * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.10 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

attendance is required

Contact Details for the Lecturer(s)

gulfem.gidener@deu.edu.tr

Office Hours

tba

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Case study 5 3 15 Preparations before/after weekly lectures 14 2 28 Preparation for midterm exam 1 2 2 Preparation for final exam 1 2 2 Preparing presentations 14 2 28 Final 1 1 1 Midterm 1 1 1 Project Final Presentation 1 2 2 TOTAL WORKLOAD (hours) 121

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 4 4 4 4 LO.2 4 4 4 4 4 4 LO.3 4 4 4 4 LO.4 4 4 4 4 4 4 4