COURSE UNIT TITLE

: ENGLISH FOR TOURISM III

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 2025 ENGLISH FOR TOURISM III COMPULSORY 4 0 0 5

Offered By

Tourism and Hotel Management

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR GIZEM HATIPOĞLU

Offered to

Tourism and Hotel Management

Course Objective

This course aims to enhance the advanced English communication skills of professionals working in the tourism and hospitality industry or individuals pursuing a career in this field. Students will develop competencies in areas such as customer relationship management, crisis management, tourism destination promotion, and industry-specific written and verbal communication. The course will particularly focus on strengthening intercultural communication and problem-solving skills.

Learning Outcomes of the Course Unit

1   1. Effectively use advanced English terminology specific to the tourism and hospitality industry.
2   2. Communicate proficiently in both verbal and written forms within the framework of professional customer relationship management.
3   3. Understand cultural differences and customer expectations to improve service quality.
4   4. Develop appropriate solutions for crisis management, customer complaints, and challenging scenarios.
5   5. Professionally promote tourism destinations and apply marketing techniques.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Advanced Communication Skills in the Tourism and Hospitality Industry Professional dialogues, formal and semi-formal communication
2 Customer Expectations and Advanced Communication Techniques Guest satisfaction, active listening, body language
3 Advanced Reservation and Sales Techniques Sales strategies in hotel and tourism services
4 Hotel Management: Guest Services and Crisis Management Complaint handling, dealing with negative feedback
5 Luxury Tourism and VIP Services High-income client relations
6 Professional Promotion of Tourist Destinations Storytelling, persuasive language usage
7 Intercultural Communication and Conflict Management Cultural awareness, communication with international guests
8 Midterm Exam
9 Tour Guiding and Professional Presentation Techniques Effective guiding, tour narrations, presentation skills
10 Emergency Scenarios and Protocols Fire incidents, health emergencies, lost item management
11 Tourism and Social Media: Digital Marketing Online marketing for hotels and tour companies
12 Sustainability and Green Practices in Tourism Eco-friendly tourism practices
13 Job Interviews and Professional Correspondence in Tourism CV preparation, email writing, interview techniques
14 Practical Workshops with Industry Professionals Real-life case analyses, interaction with industry experts
15 Assignment Presentations and Evaluation Student assignment presentations, feedback, and assessment
16 Final Exam

Recomended or Required Reading

Pearson English for International Tourism Pre-Intermediate Coursebook

Planned Learning Activities and Teaching Methods

Lectures, case analysis, individual studies, visual and audio materials, and role-playing activities.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.20 + FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.20 + RST * 0.50


Further Notes About Assessment Methods

None

Assessment Criteria

Exam and assignment

Language of Instruction

Turkish

Course Policies and Rules

1. Plagiarism of any type will result in disciplinary action.
2. Attending at least 70 percent of lectures is mandatory.
3. Participation in classroom and field studies is required

Contact Details for the Lecturer(s)

gizem.hatipoglu@deu.edu.tr

Office Hours

It will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 4 56
Preparations before/after weekly lectures 14 4 56
Preparation for midterm exam 6 1 6
Preparation for final exam 6 1 6
Preparing assignments 1 1 1
Final 1 2 2
Midterm 1 2 2
Project Assignment 1 2 2
TOTAL WORKLOAD (hours) 131

Contribution of Learning Outcomes to Programme Outcomes

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CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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