COURSE UNIT TITLE

: INNOVATION IN QUALITY MANAGEMENT

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TKY 5043 INNOVATION IN QUALITY MANAGEMENT ELECTIVE 3 0 0 6

Offered By

Quality Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Quality Management

Course Objective

Integration of quality management processes for innovation to ensure quality, develop a holistic perspective on how innovation can be realized with the application of the types of quality and give theory and practice to be configured to impart the knowledge and competencies about innovation process.

Learning Outcomes of the Course Unit

1   Define all fundamental concepts related to innovation
2   Analyze and establish innovation models
3   Integrate innovation and quality processes and ensure mutual diffusion
4   Analyze the value of the innovation spiral in terms of continuous improvement in quality management
5   Structure and present innovation proposals for quality improvement

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Why Innovation What is innovation The development, definition, and explanation of the components of the innovation concept.
2 Innovation Process and Types of Innovation The definition, components, and structure of the innovation process. Product, organizational, marketing, and process innovation.
3 Product innovation - I The product concept and types of product innovation.
4 Product Innovation - II Types of product innovation
5 Process Innovation The process concept and its components. Examples of process innovation.
6 Organizational Innovation The concept of organization. Types of organizational innovation and examples from applications.
7 Marketing Innovation The concept of marketing. Types of marketing innovation and examples from applications.
8 Technology and Innovation Technology trends and their effects on innovation processes and types.
9 Innovation Degree The concept of the degree of innovation. Explaining the degrees and highlighting the differences.
10 Radical, Incremental and Old Idea Innovation Explaining radical, incremental, and old-idea innovation and highlighting the differences with examples.
11 Innovation and Business Model The concept of a business model, examples of business models, and the implementation of business model innovation.
12 Open Innovation Paradigm The development of the open innovation paradigm, its relationship with competition, and current open innovation practices.
13 Innovation System Approach-I The concept of an innovation system, an explanation of the Global Innovation Index.
14 Innovation System Approach-II An explanation of the national innovation system, its components, and its functioning.

Recomended or Required Reading

Innovation Circle, Tom Peters, Ledo Yayıncılık, 2010, Istanbul
Innovation Secrets - Steve Jobs, Carmina Gallo, Mc Graw-Hill companies, 2011, USA.

Planned Learning Activities and Teaching Methods

Lecture Method
Classroom discussions
Case presentation and analysis
Activities (guest speakers or technical trips)

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


Further Notes About Assessment Methods

Further Notes About Assessment Methods
1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures
as well as weekly assignments (40%)
2. Final Exam: The exam encompasses all the subjects covered throughout
the semester, as well as in-class discussions, applications and case
studies (60%)

Assessment Criteria

1. Midterm and Final Exams aim to assess students' understanding of fundamental concepts and their ability to think critically about quality-related topics covered throughout the semester.

The exams will be graded based on Conceptual Knowledge (30%), Critical Thinking and Analytical Reasoning (40%), Application with Examples and Case References (20%), and Academic Language and Clarity of Expression (10%).

2. Good attendance and participation can elevate grades on the border between two grade levels. Participation will be based on (i) class attendance, (ii) the quality of the student's responses to questions posed by the instructor during class, and (iii) the student's overall contribution to creating a positive learning environment.

Language of Instruction

Turkish

Course Policies and Rules

1. Attendance at 70% of classes is mandatory.
2. Any attempt at plagiarism will result in actual disciplinary action.
3. Students must give due consideration to the reading list.
4. Students are expected to participate in class discussions.
5. AI should be used ethically. Students should develop content primarily from their own reading and research. Of course, AI support is permissible as long as it is used ethically. However, AI should be used as a supplementary resource, not as an author or co-author.

Contact Details for the Lecturer(s)

Prof. Dr. Avşar KURGUN
avsar.kurgun@deu.edu.tr

Dokuz Eylül University
Faculty of Tourism
Department of Tourism Management

Office Hours

Friday: 10:00-12:00 2:00-4:00 PM

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 13 2 26
Preparation for midterm exam 1 17 17
Preparation for final exam 1 20 20
Reading 13 2 26
Web Search and Library Research 13 1 13
Final 1 3 3
Midterm 1 3 3
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.1444
LO.24
LO.3454
LO.4
LO.5