COURSE UNIT TITLE

: BRAND AND IDENTITY IN CLOTHING DESIGN

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMA 5200 BRAND AND IDENTITY IN CLOTHING DESIGN ELECTIVE 2 2 0 8

Offered By

Textile and Fashion Design

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR SEVDA DEMIR PARLAK

Offered to

Textile and Fashion Design

Course Objective

By examining the history of contemporary clothing fashion, it aims to develop creative application studies on the example of fashion designers and brands that create design and brand identity.

Learning Outcomes of the Course Unit

1   Ability to use basic design elements and principles effectively in the design process.
2   Determining target audience and creating visual brand identity through market research.
3   Ability to create collection integrity through the use of silhouette, form, detail and fabric for sustainable design and brand identity.
4   Ability to correctly relate techniques and materials in design applications.
5   Ability to turn the design into a product and present it.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction and giving information about the course. Preparation of presentation and design sheet.
2 Evaluation of design and brand identity. Preparation of presentation and design sheet.
3 Literature and market research, determining target audience and creating visual brand identity. Student presentations.
4 Design sketches. Student presentations and evaluation.
5 Sketch file delivery and design selection.
6 Technical expansions of designs and detailing of drawings.
7 Application studies.
8 Application studies.
9 Application studies.
10 Application studies.

Recomended or Required Reading

B. Borja de Mozota,Tasarım Yönetimi, (Çev. Sibel Kaçmak), MediaCat Kitapları, Istanbul, 2005.
C. Renfrew ve E. Renfrew, Moda Tasarımında Koleksiyon Geliştirme, (Çev. B. Başoğlu), Literatür Yayınları, Istanbul, 2014. Izmler
Claire WILCOX, Radical Fashion, Victoria & Albert Museum, Londan, 2001.
Demir Parlak, S., Giyim Modasıyla Kimliğin Temsili Üzerine Turkish Journal of Fashion Design and Management, Haziran 2022, 4 (2), 103-120, DOI: 10.54976/tjfdm.1116294, e-ISSN: 2687-5268, https://dergipark.org.tr/en/pub/tjfdm/issue/70860/1116294, Araştırma Makalesi
D. Crane, Moda ve Gündemleri Giyimde Sınıf, Cinsiyet ve Kimlik, (Çev. Özge Çelik), Ayrıntı Yayınları, Istanbul, 2003.
Terry Jones - Avri Maır, Fashion Now, Taschen, Paris, 2002.
Fashion Today, Colin Mc Dowell, Pfaidon Press Lmt., Hong Kong, 2000 Fashion, Akiko FUKAI, Taschen, Italy, 2002.
Fashion Design, Sue Jenky Jones, Laurence King Publishing, 2002.
Gini Stephens, Fashion From Consept to Consumer FRINGS, Prentice-Hall, London, 2002.
M. Mackenzie, Modayı Anlamak, (Çev. M. Tuna), Hayalperest Yayınevi, Istanbul, 2017.
R. Sorger ve J. Udale, Moda Tasarımın Temelleri, (Çev. Ç. Sirkeci), Literatür Yayınları, Istanbul, 2013.
R. Sorger ve J. Udale, Moda Tasarımın Temelleri, (Çev. Ç. Sirkeci), Literatür Yayınları, Istanbul, 2013.
S. J. Jones, Moda Tasarımı, (Çev. H. Kılıç), Güncel Yayıncılık, Istanbul, 2009.
S. Seivewright, Moda Tasarımda Araştırma ve Tasarım, (Çev. B. Bakın), Literatür Yayınları, Istanbul, 2013.

Planned Learning Activities and Teaching Methods

The instructor informs the students about the course topics with references and directs them to research on design and brand identity. Design studies are carried out by creating a visual brand identity for the determined target audience. During the application studies, a creative collection is created in line with the literature and visual resource research on techniques and materials.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 PRJ PROJECT
3 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.40 + PRJ * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

From the creative and innovative approach that creates the visual brand identity for the target audience in clothing designs.
From the correct association of material and application technique in the form of clothing.
Scoring is done on projects, homework, etc. files.

Language of Instruction

Turkish

Course Policies and Rules

1. Attendance at 80% of the class is mandatory.
2. Any attempt at plagiarism and actual acts will result in disciplinary action.
3. Not attending class will not be considered a valid excuse for late submission of homework and projects.

Contact Details for the Lecturer(s)

sevda.demirparlak@deu.edu.tr

Office Hours

Monday 12:00-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 6 84
Preparing assignments 3 8 24
Preparing presentations 4 4 16
Design Project 1 20 20
Project Assignment 14 2 28
TOTAL WORKLOAD (hours) 200

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.133
LO.222
LO.3355433
LO.4443
LO.5443

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS