Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
TMT 4002	STRATEGIC MANAGEMENT PROJECT FOR TOURISM	COMPULSORY	3	0	0	5

Offered By

Tourism Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Tourism Management (English)

Course Objective

The aim of the course is to introduce students how strategic management differs by tourism industry and to develop a working familiarity with the discipline of strategic management, including its core concepts, the tools used for strategic analysis & formulation, and the process of strategic management.

Learning Outcomes of the Course Unit

1	Define basic concepts of strategic management and list the differences between similar terms such as objective, strategy, tactic, policy, plan, method etc. to be aware of the tools used through the strategic process (knowledge)
2	Recognize the steps of strategic management process to classify these steps according to their main features & attributes (knowledge & comprehension)
3	Recognize the different characteristics of tourism industry s environment to identify its reflection on decisions made by the organizations in a competitive environment (knowledge & comprehension)
4	Identify an organization s strengths and weaknesses relative to its environment to be able to notice the overall capability & performance of the organization (knowledge & comprehension)
5	Predict the effects of opportunities and threats within the external environment of an organization to make a SWOT analysis of the organization (comprehension)
6	Demonstrate an awareness of how to match strategic options with the demands of the environment & the capabilities of the organization in order to increase the market share & profit of the organization among other rivals in the industry (comprehension)
7	Apply knowledge of strategic management to study organizational problems within the context of real-world business case studies (Application-Intellectual Skills)
8	Evaluate the results of strategic decisions with a critical strategic thinking to be able to analyze the possible effects on the overall performance of the organization (Evaluation-Intellectual Skills)

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

BUS 1012 - GLOBAL ISSUES II

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Introduction to Strategic Management
2	The Hospitality and Tourism Industry Context: Strategic Management in Hospitality and Tourism
3	The Organizational Context
4	Business-Level Strategies
5	Corporate-Level Strategies
6	Network-Level Strategies
7	Strategy Formation: Strategy Formulation and Implementation
8	Strategy Implementation and Change
9	Synthesis & Conclusions: Relating Content, Context, and Process
10	Discussions based on Each Group's Project
11	Discussions based on Each Group's Project
12	Discussions based on Each Group's Project
13	Discussions based on Each Group's Project
14	Feedback on Projects

Recomended or Required Reading

1. Fred R. David (2007). Strategic Management: Concepts and Cases, 11th Edition, Prentice Hall, NJ.
2. Fevzi Okumus, L. Altınay, and P. Chathoth (2010). Strategic Management for Hospitality and Tourism, Butterworth-Heinemann, US.
3. Thomas L. Wheelen and J. David Hunger (2005). Strategic Management and Business Policy, 10th Edition, Prentice Hall, NJ.

Planned Learning Activities and Teaching Methods

Mini lectures, class discussions, case studies, assignments, and term project

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	AS1	1.Assignment
2	AS2	2.Assignment
3	TP	TermProject
4	PRS	Presentation
5	FCG	FINAL COURSE GRADE	AS1 * 0.20 + AS2 * 0.20 + TP * 0.40 + PRS * 0.20

Further Notes About Assessment Methods

1. Assignments: Assignments will include questions related to concepts covered during the lectures.
2. Term Projects and Presentations: All students are responsible for preparing a term project. All term papers will be presented according to a predetermined calendar. The presentation schedule will be prepared soon.

Assessment Criteria

Definition of the problem: Define the process of setting goals, procedures, and objectives in order to make the company more competitive/ Evaluate how effectively the company deploys staff and resources to achieve these goals / What are the strengths, weaknesses of the company through strategy evaluation, internal organization analysis, strategy execution and opportunities and threats through strategy formulation and strategic planning (30 points)
Methodology: After identifying the company and deciding that it could be the subject of the project, provide information on the procedures followed to conduct an interview with the manager of the company concerned, the questions asked during the interview and how the data was collected (20 points)
Integrating Knowledge and Creative Problem Solving: Create the strategic plan in the theoretical framework of the course, using the data obtained from the interview. After identifying the company's vision, mission, values, stakeholders, resources and organizational structure, carry out a situation analysis of the company. Always use at least one other portfolio analysis along with the SWOT analysis. Set short-, medium- and long-term objectives for the company (30 points)
Prepare Academic Report in English & Use of Information References: Make sure your report includes title Page, table of contents, summary, introduction of the company, definition of the problem, methodology, findings, main body, conclusion, recommendations, appendices, and bibliography (20 points)
Any item graded:
The item is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
The item is developed poorly or least satisfactorily Insufficient (20%)
The item is somewhat absent and does not entirely fit the context. Fair (40%)
The item is developed at a minimum acceptable standard and adequately fits the context. Good (60%)
The item is developed at a mostly satisfactorily standard and fits into the context. Very good (80%)
The item is developed fully satisfactorily and perfectly fits into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation of the students in class and group work is required
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

E-mail: selin.yilmaz@deu.edu.tr

Office Hours

To be announced

Work Placement(s)