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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS UAT 4052 PROFESSIONAL FOREIGN LANGUAGE -IV COMPULSORY 3 0 0 5

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

Academic Specialist DENIZ GÜNAL

Offered to

International Trade

Course Objective

To teach terminology of business functions like marketing and finance

Learning Outcomes of the Course Unit

1   Defines terminology in the field of marketing 2   Defines terminology in the field of accounting 3   Defines terminology in the field of finance 4   Defines terminology in the field of business and environment 5   Defines terminology in the field of merchandise and cost

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Brand Management: Reading, Vocabulary 2 Exercises about brand management 3 Prices and Commodities: Reading, Vocabulary 4 Exercises about prices and commodities 5 Teaching Terminology about Marketing 6 Exercises about marketing 7 Midterm exam - Exercises about marketing 8 Innovation: Reading, Vocabulary 9 Innovation: Reading, Vocabulary 10 Exercises about innovation 11 Business and Environment: Reading, Vocabulary 12 Exercises about Business and Environment 13 Teaching Terminology about Finance and Accounting 14 Exercises about Finance and Accounting 15 Exercises about Finance and Accounting 16 Final Exam 17 Final Exam

Recomended or Required Reading

New Business Matters Coursebook - Mark Powell, Ron Martinez, Rosi Jilett Market Leader Upper Intermediate Coursebook

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

Problem solving ability, application ability, analysis, synthesis and critical thinking ability through midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

dilsad.senan@deu.edu.tr

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 13 3 39 Preparation for midterm exam 1 16 16 Preparation for final exam 1 18 18 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 116

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 LO.1 5 1 1 2 1 1 1 1 5 1 1 3 1 2 LO.2 5 1 1 2 1 1 1 1 5 1 1 3 1 2 LO.3 5 1 1 2 1 1 1 1 5 1 1 3 1 2 LO.4 5 1 1 2 1 1 1 1 5 1 1 3 1 2 LO.5 5 1 1 2 1 1 1 1 5 1 1 3 1 2