COURSE UNIT TITLE

: CONSUMER BEHAVIOR

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UAT 3047 CONSUMER BEHAVIOR ELECTIVE 3 0 0 5

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

International Trade

Course Objective

Evaluation of concepts and theories that are needed to explain consumer behavior and forecastiıng the results of them

Learning Outcomes of the Course Unit

1   To be able to understand the causes of before and after consumption behaviors of consumers
2   To be able to understand the factors that influence consumer behavior
3   To be able to evaluate the stages of the consumer buying decision process
4   To be able to analyze models that explain consumer behavior
5   To be able to relate consumption phenomenon and consumption purposes

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The concept and properties of Consumer Behavior
2 The relationship between consumer behavior and marketing strategy
3 Consumer Behavior Models
4 Needs and Consumption
5 Motivation and Dealing
6 Perception
7 Perception
8 Midterm Exam
9 Learning
10 Learning
11 Attitudes, Self and personality
12 Values , lifestyles, culture,
13 Social classes and groups, situational factors
14 Consumer buying decision process
15 Discussion on consumer culture, psychology and sociology
16 Final Exam
17 Final Exam

Recomended or Required Reading

Koç, Erdoğan(2019), Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Seçkin Yayıncılık. 8.Baskı
Uğur Batı (2015), Tüketici Davranışları, Alfa Basım, Yayın Dağıtım.
Remzi Altunışık (2017), Tüketici Davranışları, Beta Basım.

Planned Learning Activities and Teaching Methods

Lecture, question and answer, discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Code of Practices of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

berrin.onaran@deu.edu.tr

Office Hours

Lecture day
Face to face meeting: Monday 13.-14 hours

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 4 56
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 122

Contribution of Learning Outcomes to Programme Outcomes

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CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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