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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 2008 TOURISM MARKETING COMPULSORY 3 0 0 5

Offered By

Tourism and Hotel Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖVÜNÇ BARDAKOĞLU

Offered to

Tourism and Hotel Management Tourism Management

Course Objective

This course aims to assist the students to gain the benefits of the ability of creative thinking and the knowledge of theory and conceptual that will provide them to make decisions both in the national and international tourism markets by considering the specific characteristics of tourism marketing itself

Learning Outcomes of the Course Unit

1   1 To be able to compare the process of tourism marketing with the process of product marketing and service marketing. 2   2 To be able to understand the factos of marketing environment and link them together. 3   3 To be able to explain the process of marketing planning and information management. 4   4 To be able to understand the reasons of consumer behavior in tourism marketing. 5   5 To be able to explain the elements of marketing mix in tourism marketing by giving proper examples.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to marketing and basic concepts 2 History of marketing and marketing mix elements 3 Introduction to tourism marketing and its main characteristics 4 Marketing planning 5 Environment of tourism marketing 6 Tourist behavior and tourism marketing 7 Midterm Exam 8 Midterm Exam 9 Market segmentation and positioning 10 Product design and pricing 11 Distirbution channels and promotion 12 People and physical environment 13 Future of tourism marketing 14 Future of tourism marketing and overview 15 Final Exam 16 Final Exam

Recomended or Required Reading

Içöz, Orhan (2001) Turizm Işletmelerinde Pazarlama: Ilkeler ve Uygulamalar. Ankara:Turhan Kitabevi

Planned Learning Activities and Teaching Methods

lecture is given theorically

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 2 3 4 5

Further Notes About Assessment Methods

None

Assessment Criteria

Assessment Criteria

Language of Instruction

Turkish

Course Policies and Rules

Contact Details for the Lecturer(s)

ozge.adan@deu.edu.tr

Office Hours

Tuesday-Wednesday:13.00-16.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 3 36 Preparation for midterm exam 1 15 15 Preparation for final exam 1 15 15 Preparing assignments 1 12 12 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 116

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 LO.2 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 LO.3 5 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 LO.4 5 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 LO.5 1 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1