COURSE UNIT TITLE

: BUSINESS ANALYTICS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
YBS 6008 BUSINESS ANALYTICS ELECTIVE 3 0 0 9

Offered By

Management Information Systems

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR ÇIĞDEM TARHAN

Offered to

Management Information Systems

Course Objective

The objective of the course is to introduce contemporary approaches to diagnose and define the business and management problems and decision making process .

Learning Outcomes of the Course Unit

1   The students learn Decision Support Systems basic concepts.
2   They will have a perspective on the role of decision support systems in their different disciplines.
3   They will evaluate and solve real life processes and problems using decision support systems.
4   They will design and develop decision support systems.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to business analytics
2 Communication and management for analytics
3 Forecasting Analytics
4 Built-in analytics
5 Decision Support Systems
6 Supply Chain Analytics
7 Customer Analytics
8 Modeling (Decision Models)
9 Operational Analytics
10 Human Resources Analytics
11 Accounting Analytics
12 Marketing Analytics
13 Social Network Analytics
14 Project presentation

Recomended or Required Reading

1. Turban E., Aranson J.A., Liang T.P., Decision Support Systems and Intelligent Systems, Pearson Educational International, 2005 Seventh Edition
2. Mora M., Forgionne G., Gupta N.D.J., Decision Making Support Systems Achievements and Chalanges for the New Decade, IDEA Group Publishing, 2003, London.

Planned Learning Activities and Teaching Methods

Events are in "Assessment Methods" and "Workload Calculation" section detaily.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 PRJ PROJECT
3 PRS PRESENTATION
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE MTE* 0.20 + PRJ* 0.20 + PRS* 0.20 + FIN* 0.40
6 RST RESIT
7 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + PRJ * 0.20 + PRS * 0.20 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

Events are in "Assessment Methods" and "Workload Calculation" section detaily.

Language of Instruction

Turkish

Course Policies and Rules

The rules applied by the university are valid.

Contact Details for the Lecturer(s)

Prof.Dr. Çiğdem TARHAN
cigdem.tarhan@deu.edu.tr

Office Hours

will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 4 56
Preparation for midterm exam 1 25 25
Preparation for final exam 1 40 40
Preparing presentations 1 20 20
Preparing report 1 35 35
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 220

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9
LO.1555
LO.2444
LO.34444
LO.4