COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ILKAY TAŞ GÜRSOY

Offered to

Tourism Management

Course Objective

By prolonging the consumption experience, the media changes the meaning of tourism in time and space. The aim of the course is to enable students to analyze the relationships between current media technologies, industries, markets, genres and audiences and analyze their effects on the tourism system and related industries. At the end of the course, it is aimed that the students question how the tourism experience is communicatively constructed by the media tools and raise their awareness level about these tools.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Chen, Y., Hu, T., & Song, P. (2024). Identifying the role of media discourse in tourism demand forecasting. Current Issues in Tourism, 27(3), 413-427.
Maria Mansson, Annre Buchmann, Cecilia Cassinger, and Lena Eskilsson (2021). The Routledge Companion to Media and Tourism, Routledge, London.
Jain, V., & Mitra, A. (2024). Culinary Narratives and Community Revitalization: The Role of Media in Promoting Sustainable Gastronomy Tourism. In Promoting Sustainable Gastronomy Tourism and Community Development (pp. 67-80). IGI Global.
Stäheli, U., & Stoltenberg, L. (2024). Digital detox tourism: Practices of analogization. New Media & Society, 26(2), 1056-1073.
BEŞIROVA, S. (2024). Effect of sponsored social media advertisements and word-of-mouth communication on consumer purchasing behavior in tourism: A case study of Facebook. Journal of Tourism Theory and Research, 10(1), 23-31.

Planned Learning Activities and Teaching Methods

Lectures, individual research, case studies

Assessment Methods

Further Notes About Assessment Methods

Exams include lectures and other course-related studies.

Assessment Criteria

active participation in the class discussions, midterm and final exams

Language of Instruction

English

Course Policies and Rules

participation in the class is obligatory according to the relevant regulation

Contact Details for the Lecturer(s)

ilkay.tas@deu.edu.tr

Office Hours

Tuesday and Thursay 11.00-13.00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes