COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR ÖZAY EMRE YILDIZ

Offered to

Tourism Management

Course Objective

The students will gain insight on motivation, attraction and destination choice factors that lead to different tourism behaviour, and develop ideas of mass tourism and alternative types of tourism product, and will also learn about concepts including special interest, co-creation of experiences, authenticity, staging, creative tourism experiences and niche markets. The students will ultimately develop types of tourism product within the scope of special interest tourism.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Yıldız. Ö.E., (2024). The Benefits and Limitations of Special Interest Tourism, in "Battlefield Tourism", (Ed. Onur Akbulut, Yakin Ekin, Mehmet Emre Güler, Özgür Sarıbaş), Emerald Publishing Limited
Pine, J. and Gilmore, J. (1999) The Experience Economy, Harvard Business School Press, Boston, 1999.
Erik Cohen (1988), AUTHENTICITY AND COMMODITIZATION IN TOURISM, Annals of Tourism Research Vol. 15, pp. 371-386
Erik Cohen (1979), A Phenomenology of Tourist Experience, Sociology
UNWTO (2010), International Recommendations for Tourism Statistics, 2008, New York

Planned Learning Activities and Teaching Methods

Lectures, in-class discussions, case study analysis, individual studies, project and presentation preparations, brainstorming, Q&A, debates, guided reading

Assessment Methods

Further Notes About Assessment Methods

1. Semester grade (%40):
1.a. Mid-term (%80): Aims to evaluate the students' knowledge on topics covered until the mid-terms.
1.b. Semester project (%20): Presentation of development of a type of tourism product within the scope of special interest tourism
2. Final (%60): Aims to evaluate the students' skill on development of types of tourism products within the scope of special interest tourism.

Assessment Criteria

The students are expected to obtain, generate and present relevant knowledge on special interest tourism and explore causality between relevant factors.

Language of Instruction

Turkish

Course Policies and Rules

The students are expected to succeed in exams and presentations and to participate in discussions. A minimum of 70% attendance is required.

Contact Details for the Lecturer(s)

ozay.yildiz@deu.edu.tr

Office Hours

Wednesdays, 10.00-12.00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes