COURSE UNIT TITLE

: EVENT MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 3032 EVENT MANAGEMENT COMPULSORY 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ERDEM AKTAŞ

Offered to

Tourism Management

Course Objective

The aim of this course is to acquire an indepth knowledge about the specialized field of "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events; to provide a conceptual framework which enables students to learn how to formulate event tourism strategies for destinations.

Learning Outcomes of the Course Unit

1   Identify the centrality of tourism in event management.
2   Classify the types of events and explain their role in contributing to a destination s sense of place.
3   Explain the steps necessary to create a successful event.
4   Identify the principal stages in planning an event.
5   Evaluate events from a number of perspectives.
6   Appraise the conceptualization, planning and execution of a live event.
7   Reflect on their own individual learning and identify their strengths and weaknesses.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Special Events/Types of Events/ Role & Scope of Event Coordination
2 The operations and functions of event planning Creating an Event Plan/ Goal Setting/ SWOT Analysis
3 The role of events in creating and interpreting a destination s sense of place Developing the Event Site, Event Environment and Themes/ Event Production
4 Establishment of event organizations Marketing and Event Management
5 Budget/Financial Administration
6 Event Sponsorship
7 Food and Beverage Operations
8 Staging/ Entertainment/ Speakers/Ancillary Programs
9 Event Surveys and Evaluation
10 Working with Event Vendors/Contracts, Volunteers and HR Management
11 The application of evaluation techniques to event management Event Impacts
12 Event Amenities & Awards/Knowledge Management
13 Careers opportunities in event management
14 The importance of professionalism in event management.
15 Final Exam
16 Final Exam

Recomended or Required Reading

1. Silvers, Julia Rutherford (2012) Professional Event Coordination, 2nd Edition, Hoboken, New Jersey: John Wiley &Sons
2. Roberts, J (1999). Conference and Event Management. Hodder:US

Planned Learning Activities and Teaching Methods

Lectures
Discussions
Case studies
Research

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures as well as weekly assignments (40%)
2. Final Exam: The exam encompasses all the subjects covered throughout the semester, as well as in-class discussions, applications and case studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

erdem.aktas@deu.edu.tr

Office Hours

Friday: 10.00 - 15.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for midterm exam 1 5 5
Preparation for final exam 1 5 5
Preparing assignments 1 5 5
Preparing presentations 1 5 5
Preparations before/after weekly lectures 14 2 28
Midterm 1 1 1
Final 1 2 2
TOTAL WORKLOAD (hours) 93

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15555
LO.2555
LO.35555
LO.4555
LO.5555
LO.65555
LO.7555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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