COURSE UNIT TITLE

: EVENT MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 3032 EVENT MANAGEMENT COMPULSORY 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ERDEM AKTAŞ

Offered to

Tourism Management

Course Objective

The aim of this course is to acquire an indepth knowledge about the specialized field of "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events; to provide a conceptual framework which enables students to learn how to formulate event tourism strategies for destinations.

Learning Outcomes of the Course Unit

1   Identify the centrality of tourism in event management.
2   Classify the types of events and explain their role in contributing to a destination s sense of place.
3   Explain the steps necessary to create a successful event.
4   Identify the principal stages in planning an event.
5   Evaluate events from a number of perspectives.
6   Appraise the conceptualization, planning and execution of a live event.
7   Reflect on their own individual learning and identify their strengths and weaknesses.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Special Events/Types of Events/ Role & Scope of Event Coordination Concept and definition of an event Classification of events (according to their purpose, type, size) Characteristics and importance of special events Determining the scope of the event
2 The operations and functions of event planning Creating an Event Plan/ Goal Setting/ SWOT Analysis Stages of the event planning process Basic elements of an event plan Setting goals and SMART goals Identifying strengths, weaknesses, opportunities, and threats with SWOT analysis
3 The role of events in creating and interpreting a destination s sense of place Developing the Event Site, Event Environment and Themes/ Event Production The impact of events on destination image Event tourism and destination marketing Selection and arrangement of the event area Strategies for developing the event area Analysis of the event environment (social, cultural, economic, etc.) Determining the event theme and compliance with the theme Management of the event production process Developing creative event ideas
4 Establishment of event organizations Marketing and Event Management The process of establishing an event company and legal requirements Organizational structure of event companies Event marketing and promotion Integration of event management and marketing strategies
5 Budget/Financial Administration Preparing and managing the event budget Finding and managing financial resources
6 Event Sponsorship Event sponsorship and sponsorship agreements Management of sponsorship relations
7 Food and Beverage Operations Food and beverage services at events Menu planning and catering
8 Staging/ Entertainment/ Speakers/Ancillary Programs Stage design and setup Shows and performances Arranging speakers and artists Auxiliary programs and event flow
9 Event Surveys and Evaluation Event evaluation methods Survey design and implementation
10 Working with Event Vendors/Contracts, Volunteers and HR Management Principles of working with event companies Contract preparation and management Volunteer management and motivation Human resources planning and management
11 The application of evaluation techniques to event management Event Impacts Measuring and evaluating the impacts of events Social, economic, and environmental impacts
12 Event Amenities & Awards/Knowledge Management Selection of event gifts and awards Supply of gifts and awards Information management and documentation Analysis and reporting of event data
13 Careers opportunities in event management Career opportunities in the event sector Characteristics and skills of an event manager Career planning and development
14 The importance of professionalism in event management. Ethical principles in event management Professional behavior and communication Customer relationship management
15 Final Exam Final Exam
16 Final Exam Final Exam

Recomended or Required Reading

1. Silvers, Julia Rutherford (2012) Professional Event Coordination, 2nd Edition, Hoboken, New Jersey: John Wiley &Sons
2. Roberts, J (1999). Conference and Event Management. Hodder:US

Planned Learning Activities and Teaching Methods

Lectures
Discussion
Case study
Question-answer
Brainstorming
Role playing

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures as well as weekly assignments (40%)
2. Final Exam: The exam encompasses all the subjects covered throughout the semester, as well as in-class discussions, applications and case studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

erdem.aktas@deu.edu.tr

Office Hours

Friday: 10.00 - 15.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for midterm exam 1 5 5
Preparation for final exam 1 5 5
Preparing assignments 1 5 5
Preparing presentations 1 5 5
Preparations before/after weekly lectures 14 2 28
Midterm 1 1 1
Final 1 2 2
TOTAL WORKLOAD (hours) 93

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15555
LO.2555
LO.35555
LO.4555
LO.5555
LO.65555
LO.7555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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