COURSE UNIT TITLE

: TRAVEL SERVICES MANAGEMENT

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SEC 3056 TRAVEL SERVICES MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GAMZE ÖZOĞUL

Offered to

Tourism Management

Course Objective

Aim of this course is to teach students all the components of travel services from the beginning to the point of arrival and to gain the competence to perform an international travel organization.

Learning Outcomes of the Course Unit

1   To understand the concept of travel, its development and its current situation
2   To learn the components of travel organization
3   To be able to plan the travels
4   To be able to analyze service quality and costs of travel organizations
5   To be able to evaluate current developments in travel

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Concept of travel The meaning, scope, reasons and types of travel
2 Development of travel concept Historical development of travel, impact of developments in transportation and technology
3 National and international organizations for travel organizations World Tourism Organization (UNWTO), International Air Transport Association (IATA), European Travel Commission (ETC), etc.
4 Travel organizations organizers Travel Agencies, Tour Operators
5 National legislation on travel organizations Law No. 1618 on Travel Agencies and the Association of Travel Agencies
6 International legislation on travel organizations International Travel and visa agreements
7 Sample Itinerary Examples of Special Interest Tours
8 Travel-related diseases Definition and types of travel diseases, pre-travel health precautions
9 Planning of travel organizations Basic components of travel organization, creating sample transportation, accommodation, and tour programs
10 Costing of travel organizations Fixed Costs, Variable Costs, Calculation of the Commissioned Price Offered by Travel Agencies, Sample Tour Planning
11 Marketing of travel organizations Marketing Strategies in the Travel Sector, Digital Marketing, Role of Social Media
12 Complaint management in travel organizations Customer Complaints and Their Causes in Travel Services, Resolution Processes, Legal Procedures
13 Travel organizations and tourism 4.0 Tourism 4.0 Concept and Digital Transformation, Virtual and Augmented Reality Travel Experiences
14 Current developments in travel organizations Travel Trends, Sustainable Tourism Practices, Tailor-made Travel Experiences, Future of Travel
15 FINAL EXAM
16 FINAL EXAM

Recomended or Required Reading

Uluslararası Seyahat Işletmeciliği, Detay Yayıncılık, Doç. Dr. Burhanettin Zengin, Prof. Dr. Mehmet Sarıışık, Prof. Dr. Cevdet Avcıkurt, 2017, 366 pages.

Planned Learning Activities and Teaching Methods

Lectures, case studies, question and answer, in-class discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures as well as assignments (40%)
2. Final Exam: The exam encompasses all the subjects covered throughout the semester, as well as in-class discussions, applications and case studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

gamze.ozogul@deu.edu.tr

Office Hours

Tuesday / 10:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 4 56
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
In-class practices 1 5 5
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 130

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.155555
LO.2555
LO.355
LO.45555
LO.5555