COURSE UNIT TITLE

: STRATEGIC MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SEC 3017 STRATEGIC MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ERDEM AKTAŞ

Offered to

Tourism Management

Course Objective

To help the students learn about strategic management which has become an essential tool for tourism organizations to compete in such a highly competitive environment.

Learning Outcomes of the Course Unit

1   To be able to learn about the terms of strategy and strategic management
2   To be able to learn about strategy development process and strategic analysis
3   To be able to gain competence about external environment and organization analysis
4   To be able to learn about the application of strategies
5   To be able to learn about the business ethics.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Strategic Management What is strategy, The strategic management processes, Importance of strategic management
2 Strategic Planning Process Vision and mission, Goal setting, Situation analysis
3 Internal Analysis Strengths and weaknesses analysis, Resource and capability analysis, Value chain analysis
4 External Analysis PESTEL analysis, Competitive analysis (Porter s Five Forces), Opportunities and threats
5 Strategic Choice Evaluation of strategic options, Selection criteria, Strategy matrices
6 Competitive Strategies Cost leadership, Differentiation, Focus strategies
7 Corporate Strategy Diversification and integration, Business portfolio management, International strategies
8 Strategic Implementation Implementing strategies, Barriers to implementation, Management and leadership
9 Performance Measurement Success criteria, Performance indicators, Use of KPIs
10 Change Management Managing the change process, Coping with resistance, Change strategies
11 Innovation and Strategic Management The role of innovation, Strategic innovation management, Creative thinking techniques
12 Ethics and Sustainability in Strategic Management Ethical decision-making - Sustainable strategies, Corporate social responsibility
13 The Role of Technology in Strategic Management Digital transformation and strategy, Data analytics and strategic decision-making, The role of technology in creating competitive advantage
14 General Evaluation and Future Trends Current developments in strategic management, Future trends and strategic forecasts
15 Final exam
16 Final exam

Recomended or Required Reading

Main Reference:
Gareth R. Jones and Charles W. L. Hill (2008). Theory of Strategic Management. Canada: Cengage Learning.

Other References:
Erol Eren, Stratejik Yönetim ve Işletme Politikası,Istanbul, Beta Basım yayım Dağıtım A.Ş.
Hayri Ülgen and S. Kadri Mirze, Işletmelerde Stratejik Yönetim, Istanbul, Literatür Yayıncılık.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Case study
Q&A
Problem solving
Role playing

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in a disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in in-class discussions

Contact Details for the Lecturer(s)

erdem.aktas@deu.edu.tr

Office Hours

Monday / 13:00-15:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 14 14
Preparation for final exam 1 14 14
Web Search and Library Research 14 2 28
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 130

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.2555
LO.3555
LO.45555
LO.555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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