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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS YBS 8140 SOCIAL MEDIA AND INTERNET ADVERTISING ELECTIVE 2 0 0 3

Offered By

Management Information Systems Non-Thesis(Distance Learning)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR VAHAP TECIM

Offered to

Management Information Systems Non-Thesis(Distance Learning)

Course Objective

To be able to understand the principles of social media and internet advertising, having knowledge of the processes of social media marketing.

Learning Outcomes of the Course Unit

1   Having knowledge of social media channels 2   Understanding how social media channels be used in internet advertising 3   Understanding how internet advertisements be used in customer relationship management.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to Social Media and the importance of social media 2 Digital marketing and its principles: website, mikrosite, mobilsite and blogs 3 Social networks: Facebook, Twitter, Instagram, Youtube and Linkedin 4 Principles of advertising in social media: Facebook and Twitter ads 5 The usage of social media management tools: Hootsuite, Reachpod 6 Content marketing in social media 7 The integration of social media and mobile techologies 8 The processes of social media analysis 9 Google Adwords 10 Data analysis and metrics in digital marketing 11 Web analytics, performance metrics, reporting and test tools 12 Search Engine Optimization methods 13 The concepts of social intelligence & social CRM 14 Application

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

The activities are detailed in the 'Assessment Methods' and 'Workload Calculation' sections.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FCG FINAL COURSE GRADE 3 FCG FINAL COURSE GRADE MTE * 0.20 + FIN* 0.80 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + RST* 0.80

Further Notes About Assessment Methods

None

Assessment Criteria

Students' performances are measured with a midterm exam and a final exam.

Language of Instruction

Turkish

Course Policies and Rules

The rules applied by the department apply.

Contact Details for the Lecturer(s)

Prof.Dr. Vahap TECIM vahap.tecim@deu.edu.tr

Office Hours

It will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Preparations before/after weekly lectures 14 2 28 Preparation for midterm exam 1 7 7 Preparation for final exam 1 10 10 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 75

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 5 5 5 5 5 5 5 5 5 5 5 LO.2 5 5 5 5 5 5 5 5 5 5 5 LO.3 5 5 5 5 5 5 5 5 5 5 5