COURSE UNIT TITLE

: STAKEHOLDER RELATIONSHIP MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UMR 4231 STAKEHOLDER RELATIONSHIP MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Business Administration (English) (UOLP-New York State University (Suny Albany))

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU ILTER

Offered to

Business Administration (English) (UOLP-New York State University (Suny Albany))

Course Objective

This course aims to provide students an understanding of how enterprises develop harmonious relationships with their stakeholders within the perspective of ethics and social responsibility.

Learning Outcomes of the Course Unit

1   Demonstrate an understanding of basic concepts and strategies related to public relations.
2   Recognize public relations concepts and strategies of companies through oral and/or written presentations.
3   Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole
4   Demonstrate high communication skills through presenting a written report.
5   Demonstrate an understanding of marketing ethics in order to adopt ethical behavior in their career.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

UMR 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction Stakeholder theory Relationships with shareholders
2 Marketing, social responsibility, and ethics
3 Assignment discussion
4 Public relations
5 Customer relationships management
6 Partner relationships management
7 Assignment discussion
8 Environmental marketing
9 Internal marketing
10 Assignment discussion
11 Assignment discussion
12 Assignment discussion

Recomended or Required Reading

Clow, K.E. & D. Baack (2004). Integrated Advertising, Promotion, and Marketing Communications. New Jersey: Prentice Hall.
Lovelock, C. & J. Wirtz (2011). Services Marketing: People, Technology, Strategy. New Jersey: Prentice Hall.
Ford, D., L. Gadde, H. Hakansson, & I. Snehota (2011). Managing Business Relationships. West Sussex: John Wiley & Sons.
Wheelen, T. & J.D. Hunger (2012). Strategic Management and Business Policy: Toward Global Sustainability. New Jersey: Prentice Hall.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignment
3. Class Discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 FCG FINAL COURSE GRADE MT * 0.40 + ASS * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Mid-term exam
Mid-term exam will be based on essays which evaluate understanding, synthesis and evaluation of the textbook and lecture material.

Assignment
Equally weighted assignment contain (a) short reports and (b) evaluation of stakeholder relationships in a firm. With regard to (a), students are expected to prepare reports on real-life stakeholder relationships examples and discuss them with class members. These assignments should contain critical evaluations based on theoretical knowledge. Regarding (b), students are expected to examine, critically evaluate, identify problems in, and recommend solutions to stakeholder relationships management strategies and practices of a firm.

Language of Instruction

English

Course Policies and Rules

Attending at least 70 percent of lectures is mandatory.
Plagiarism of any type will result in disciplinary action.
Students are expected to participate actively in class discussions.
Students are expected to attend to classes on time.
Students are expected to prepare ahead of time for class.
Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

bilge.aykol@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparation for midterm exam 1 30 30
Preparing assignments 4 15 60
Midterm 1 1 1
TOTAL WORKLOAD (hours) 127

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.1252
LO.252
LO.3555
LO.45555
LO.5552

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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