COURSE UNIT TITLE

: GASTRONOMY AND MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GMS 3001 GASTRONOMY AND MARKETING COMPULSORY 3 0 0 3

Offered By

Gastronomy and Culinary Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR HÜLYA KURGUN

Offered to

Gastronomy and Culinary Arts

Course Objective

To teach basic marketing concepts and modern marketing approaches.

Learning Outcomes of the Course Unit

1   To be able to describe basic marketing concepts and understandings
2   To be able to explain historical transformation of marketing science and factors that contribute to that transformation
3   To be able to explain the environmental factors affecting the marketing system and the system components
4   To be able to specify the differences and characteristics of consumer and organizational markets with outlines
5   To be able to learn elements of marketing mix and discuss applications

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The concept of marketing and identifying the concepts related with marketing, basic marketing process
2 Examination of the historical development of the concept of marketing
3 Macro and micro environmental factors that affect marketing decisions
4 Marketing mix
5 Market segmentation
6 Market positioning
7 Product decisions in marketing
8 Brand, after-sales services, warranty
9 Price decisions in marketing
10 Distribution channels and physical distribution
11 Advertising
12 Public Relations
13 Personal selling, sales promotions
14 Case studies

Recomended or Required Reading

Main Reference:
Kotler, Philip & Armstrong, Gary (2014), Principles of Marketing, Prentice Hall, Inc., New Jersey, 15th Edition.

Other References:
Tek, Ö. Baybars; Özgül, Engin (2005) Modern Pazarlama Ilkeleri: Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık Izmir.
Korkmaz Sezer et al. (2009) Pazarlama, Kavramlar, Ilkeler, Kararlar, Siyasal Kitabevi, Ankara.
Mucuk, Ismet (2009) Pazarlama Ilkeleri, Türkmen Kitabevi, Istanbul.

Planned Learning Activities and Teaching Methods

Lectures, discussions, questions and answers, case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam includes subjects and assignments in the course content (40%).
2. Final Exam: The exam will cover all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).
3. Resit: The exam will cover all the topics in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Participation in class is compulsory.

Contact Details for the Lecturer(s)

hulya.kurgun@deu.edu.tr

Office Hours

Friday 10.00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for final exam 1 10 10
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 8 8
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 76

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.25
LO.355
LO.455
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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