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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MSH 0160 GENERAL BUSINESS ELECTIVE 2 0 0 4

Offered By

Cultural Heritage and Tourism

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR DEVRIM ERTÜRK

Offered to

Efes Vocational School Tourism and Hotel Management Cultural Heritage and Tourism Civil Aviation and Cabin Services Civil Aviation Transportation Management Food Technology

Course Objective

To define business concepts, to determine their functions. To grasp the functioning of tourism businesses and to reveal their differences.

Learning Outcomes of the Course Unit

1   Business concept, historical development, types and classification, 2   They learn the legal environment of businesses, business objectives and management functions. 3   The aspects of tourism businesses' activities and common aspects of the business. 4   They learn management styles, management schools of thought, motivation theory and techniques. 5   Will be able to define business related concepts such as productivity, sustainability and innovation.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 The basic concepts, objectives of the business 2 Establishment studies, size and capacity of businesses 3 Business functions and their classification 4 Business management functions 5 Business management functions 6 Business management functions 7 Business management functions 8 Mıxdterm exam 9 Relations of the business with other disciplines 10 Marketing function 11 Marketing function 12 Human resources function 13 Use results of the enterprise in tourism enterprises 14 Human resources and public relations in businesses 15 General Evaluation 16 Final Exam

Recomended or Required Reading

Business Books Will Be Recommended.

Planned Learning Activities and Teaching Methods

he course will be covered in theory.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + FIN * 0.50 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

VISA AND FINAL EXAM

Language of Instruction

Turkish

Course Policies and Rules

It is compulsory to attend 70% of the classes and fulfill the course requirements.

Contact Details for the Lecturer(s)

devrim.erturk@deu.edu.tr.

Office Hours

Thursday 11:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 1 14 Preparation for midterm exam 7 2 14 Preparation for final exam 14 2 28 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 PO.19 PO.20 LO.1 5 LO.2 5 LO.3 5 LO.4 5 LO.5 5